Many successful companies look to support their growth through marketing. Yet, many consultants are still hesitant to invest in this important business aspect. In this episode, Michael Zipursky takes you deep into marketing, particularly of the importance of your customer’s lifetime value. This growth metric proves to be particularly helpful if you wish to not only get your clients' stay but also to identify what you need to do to market more. Are you investing well in this area? Join Michael in today’s solo conversation to learn more. 

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