Email Marketing For Professional Services Firms with Michael Katz
Consulting Growth
English - April 21, 2020 09:00 - 37 minutes - 51.4 MB - ★★★★★ - 7 ratingsMarketing Business Sports finance interview health entrepreneurship entrepreneur leadership marketing business success productivity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Communication for Quiet Leaders with Tom Yorton
Next Episode: Dan Cuprill
Want to stay in touch with your clients, build your and your firm's reputation, and have people tell you when they're ready to work with you? A newsletter is a great way to do it.
That's exactly what Michael Katz does: email marketing and email newsletters for small professional services firms. He's an email expert, having sent his first email newsletter in 1999.
In this episode of Consulting Growth, Michael talks about how his approach to email marketing, including:
How to build an email marketing program at your firm
Where your first list of contacts comes from, and why you're ready to launch your newsletter now
How to generate content ideas for a full year
Steps you can take to outsource your newsletter, without trading off quality
How often you should send, and how you can extend the life of your email newsletter far beyond the inbox
You can visit Michael Katz's website or sign up for his newsletter here.