Managing expectations builds trust. J.C. Granger of Infinity Marketing Group joins the show to talk about the dangers of user data not being siloed, where software companies struggle the most when it comes to marketing, and how to break into new markets, but not without first sharing how he once smothered a computer with a pillow to get online.

**Show Links**

Infinity Marketing Group | https://infinitymgroup.com 

J.C. Granger on LinkedIn | https://www.linkedin.com/in/jcgranger/ 

Email J.C. at [email protected] 

The Future of BizTech Podcast | https://www.infinitymgroup.com/the-future-of-biztech-podcast/ 

JMG Careers Page | https://jmg.mn/careers 

Email [email protected]

Connect with Tim Bornholdt on LinkedIn | https://www.linkedin.com/in/timbornholdt/ 

Chat with The Jed Mahonis Group about your app dev questions | https://jmg.mn