20) How Can We Make Mending Mainstream? with Josephine Philips of Sojo

Between the overflow of cheap clothing, schedules packed to the brim, and a decline in sewing education, torn and ill-fitting clothes are far more likely to be tossed than mended or altered.

But fashion tech entrepreneur Josephine Philips is on a mission to change that with her clothing repair and tailoring app, Sojo.

Sojo makes it more convenient than ever to get your clothes mended or modified — and I have no doubt that it's going to transform the industry.

Josephine is going to give us many more details about how Sojo works, as well as the future plans for this company, in this episode. You'll also hear Josephine talk about:

Why mending is the "forgotten" circular fashion solutionHow we can make mending more mainstreamThe importance of sustaining local tailoring and seamster businessesAnd more!

 

FULL SHOW NOTES & TRANSCRIPT

 

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ABOUT JOSEPHINE & SOJO

Josephine Philips, 23, is a recent graduate turned Fashion Tech entrepreneur

working to make the fashion industry circular with her startup, Sojo, which is modernising the clothing repair and tailoring industry. Sojo is the UK’s first clothing alterations and repairs App and it connects customers to local seamster businesses to ensure that getting your clothes fixed or fitted is an easy and hassle-free process.

 

 

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