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The Importance of Research and Data in Esports
Conquering Geek Culture
English - November 17, 2020 11:00 - 43 minutes - 39.6 MBMarketing Business Technology teo the esports observer esports observer leaders esports news technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Johnathan Wendel Turned Fatal1ty into a Successful Gaming Brand
Next Episode: Women and Diversity in Sports and Esports
Nicole Pike spent 13 years at Nielsen building and moving its games and esports divisions forward. Nicole recently joined YouGov as their sector head for esports and gaming. In this weeks episode, Nicole talks about her career, the importance of data and research in a young industry like esports, and about her future plans. Both also talk about how brands can authentically work with the industry and what people should know before engaging with the space.