The Power of the Written Word to Develop Relationships

In this week's podcast on the power of the written word, Andy Lopata talks to Carla Bass and Jackie Barrie both long time experts in this field. Carla's battle cry is that powerful writing changes lives and is the author of 'Write to Influence'. Jackie speaks trains and mentors aspiring copywriters around the world to write without waffle. They discuss the value of good writing in establishing relationships and whether it is a fundamental skill in good leadership. Ambiguity can be a problem causing misunderstanding if the written word is not clear. Andy and his guests also talk about communication issues; social media and the importance of knowing your audience and how they communicate. They also examine the differences between introverts and extroverts in communication skills and whether good grammar and spelling are still important.