The future of sales is digital, with Mary Shea
Connected & Ready
English - June 24, 2020 21:14 - 36 minutes - 33.6 MBBusiness Technology adapting business connected and ready resilience business transformation innovation adapting companies business business ideas microsoft power platform Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Host Gemma Milne is joined by guest speaker Mary Shea, a principal analyst serving B2B marketing professionals at Forrester Research. Hear Mary’s perspectives on the art of making meaningful connections during challenging times, the acceleration of digitization, and the advantages of AI technology.
About Mary Shea
Mary Shea is a principal analyst at Forrester. She is specifically focused on the empowered B2B buyer and how business leaders must adapt, organize, and enable their marketers, sellers, and channel partners to succeed both today and in the future.
Learn more about Mary Shea:
https://www.forrester.com/Mary-Shea%2C-PhD
Learn more about Forrester:
Topics of discussion
The State of Digitized Selling (02:22)Accelerated digitization (10:21)What AI means for sales teams (16:39)Connecting marketing and sales (27:11)How to think about Black Swan events (34:09)Sponsor link
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