The data dilemma: balancing privacy and customer experience, with Maciej Zawadzinski
Connected & Ready
English - December 02, 2020 22:27 - 31 minutes - 28.9 MBBusiness Technology adapting business connected and ready resilience business transformation innovation adapting companies business business ideas microsoft power platform Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Host Gemma Milne is joined by Maciej Zawadziński, CEO of Piwik PRO and data privacy advocate, to talk about the evolution of public consciousness regarding data privacy, how companies use customer journey to drive engagement, and what a future win-win scenario for customers and companies might look like for privacy-friendly advertising.
About Maciej Zawadziński
Maciej is CEO at Piwik PRO, an AdTech and MarTech expert, and founder of several successful
companies, as well as an online privacy rights advocate. In his work he strives towards more conscious data use and a healthier digital advertising ecosystem and is currently devoting his knowledge and skills to developing Piwik PRO, a privacy-focused analytics platform positioned as an alternative to Google Analytics. With the help of a team of more than 100 people, his goal is for Piwik PRO Analytics Suite to be the platform of choice for every privacy-friendly company. Maciej is also a founder of Clearcode, a world-leading software developer specializing in custom advertising and marketing technology. A general aviation pilot and cat lover, he lives in Wrocław, Poland.
Learn more about Piwik PRO:
Topics of discussion
Role of customer journey and importance of data collection (02:15)Current context around privacy laws and regulations (05:19)How to balance personalized experiences with data privacy (10:10)Can we trust companies to self-regulate or do governments need to step in? (16:36)How does data shape our perception of online advertising effectiveness? (19:03)Privacy-friendly approaches to data collection (24:47)
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