The case for a digital-first channel strategy, with Sucharita Kodali

Gemma Milne talks with Sucharita Kodali about the current state of the retail sector, including what a digital-first channel strategy means for retailers, which technologies are currently making the biggest impact in the sector, and some of the first steps retailers can take to strengthen the resiliency of their supply chains.

About Sucharita Kodali:

Sucharita Kodali is Vice President and Principal Analyst serving e-business and channel strategy professionals at Forrester. She is an expert on e-commerce, omnichannel retail, consumer behavior, and trends in online shopping. She is also an authority on technology developments that affect the retail industry, focusing on topics such as forecasting, merchandising, conversion optimization, and social computing.

Learn more:

https://www.forrester.com/bio/sucharita-kodali?id=BIO1129

 

Topics of discussion

How growth has changed the customer experience and the ability of companies to keep up with changing demand (02:20)How retailers have adapted their supply chains to more digital selling (08:41)Keeping up with the most innovative retailers as they respond to evolving demands (11:13)The importance of people, process, and technology (17:37)Balancing the ability to react to supply chain disruptions with the ability to prevent them (20:25)The role of technology in managing risk, safety, and controlling costs (23:39)The first step toward improving supply chain resiliency (28:09)

 

Sponsor link

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https://aka.ms/CandRIOM

 

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