Confident Creators Show artwork

Episode 055: Making $52K From Calligraphy Workshops By Focusing on One Target Market

Confident Creators Show

English - April 06, 2022 10:00 - 35 minutes - 24.6 MB
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Niching down can be scary especially if you're a multi-passionate creative. But in this episode, you'll discover how powerful it is for Laurence Lehman to focus on one target market - the French-speaking audience.

By focusing on the community she really wanted to serve, not only did Laurence nail down her audience, she managed to make an extra $52K from her calligraphy workshops in year one while maintaining the day job that she loves.

What You'll Learn in this Episode:

Why it's important to focus on one target marketHow teaching can help you make money a lot faster than selling small productsHow to leverage a small audience to make more

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