In a world where everyone is fighting for attention, how do you get people to pay attention to what you do? 
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In this episode, special guest, Michael F. Schein, author of the book The Hype Handbook, 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers is going to share with us how artists can benefit from building hype to generate more attention to your work and your brand.