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196: Words and Phrases to Avoid in an Official Apology
Indestructible PR Podcast with Molly McPherson
English - July 12, 2022 07:00 - 15 minutes - 10.8 MB - ★★★★★ - 36 ratingsMarketing Business Management public relations crisis communications communications leadership media news pr response crisis response business ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We are going back to the 90s to look at a presidential apology to help us learn a PR lesson for today.
Learn the importance of apologizing for mistakes, why the right use of words is imperative, and why you need to action an apology rather than just hinting at one. We also dissect other public apologies to see who was successful in the their aapology and who botched it.
Key Points From This Episode:
Tweetables:
“Apologies aren’t easy.” — @MollyMcPherson [0:03:06]
“[Good apologies] all comes down to words.” — @MollyMcPherson [0:03:14]
“‘I deeply regret the fact that…’ is not apologizing!” — @MollyMcPherson [0:08:54]
“In the event of the incident or the moment where you need to apologize, make sure that you do! And use the word ‘apologize.’” — @MollyMcPherson [0:14:14]
Links Mentioned in Today’s Episode:
Bill Clinton
Bill Clinton on Twitter
Molly McPherson on TikTok
Molly McPherson on Twitter
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More from Molly McPherson:
Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book© 2024 Indestructible PR Podcast