The game of social media is … well, a game. And if you are a small business owner, it can be really frustrating. But creating content online is essential for a small business, and I am going to break down why in this episode. 🔗

Once you understand the why, you can gain momentum for the how:  

👉 How do I create content that is authentic? 

👉 How do I niche down? Do I even need to niche down? 

👉 How do I stay consistent and relevant? 

We all ask these questions. I had to start over on Instagram a few years ago 🫠 and it has been a learning curve for me. I don’t want to gatekeep the things I learned. So let’s talk about it! 👏

Are you ready to get started with creating effective content online? I have a FREE guide for you. It’s called Behind The Scenes: Insights of Growing on IG. Go grab it now + get started, friend. I believe in you! 

In this episode we talk about: 

✨ Balancing personal connection and sharing online 

✨ The crucial-game-changing components of content creation 

✨ How market research will fuel (and better) your content creation 

Links to all the things mentioned: 

Behind The Scenes Insights of Growing On IG (FREE! Guide!)  Shop Young Living Products  Grab one of my other Free Offers! 

Connect with Melissa:

Instagram | @mkoehler Personal Website | melissakoehler.net Podcast Blog Post I Coming soon! 

This podcast was produced by Pivot Media Co