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Episode #3: SEO ISN’T a solution for every problem, why content marketing is the MOST important method for growing your tech business, and why understanding your audience will help you win.
From Stuck to Successful
English - May 09, 2022 19:22 - 1 hour - 63.3 MB - ★★★★★ - 5 ratingsBusiness sales business consulting marketing mentalhealth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
During this episode, you’ll hear a remarkable story of Rand Fishkin, founder and CEO of SparkToro. SparkToro is an audience research tool that shows the websites your customers visit, social accounts they follow, hashtags they use, and more — so you can do marketing that works. Rand unpacks the start-up culture, why SEO isn’t the ONLY tool you should be using to grow your business, and why asking your ideal buyers what they want will help you grow, get leads, and win.
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