Classical Commercials: Can Gounod Sell Shampoo? Actually, Yes.
Conducting Business
English - January 30, 2014 17:00 - 15 minutes - 14.6 MB - ★★★★★ - 8 ratingsPerforming Arts Arts Business wqxr new york public radio conducting business classical music Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Rebounding Minnesota Orchestra is 'Still Mad at Itself'
Sunday’s Super Bowl will feature 55 commercials and chances are, some of them will feature a symphony or an opera aria embedded in the soundtrack. Classical music in advertising goes back decades but its purpose has changed – becoming more self-referential, ironic and often comedic in its use.