Elizabeth Potts Weinstein, Small Business Attorney

Coming from a science background, Elizabeth views what some would call failures as experiments that just need a little tweaking. Just because you don't get the results from your marketing campaign on the first try doesn't mean it failed. It means you have more information to work with next time. Odds are you're not going to be perfect, but you can learn from everything you try. Sometimes you learn what to do, sometimes you learn what not to do, but you're still learning.

Elizabeth originally studied chemistry, biology, and environmental studies. Then she did summer lab research and was so frustrated. She knew that spending the next seven years researching in a lab wasn't for her. So, she applied to law school. Think about not only what you want to do, but how doing it will affect you. Do you need to break up your day with walks and movement? Do you need to be around people? Or maybe you desperately need to work on your own to get anything done. Pay attention to what you need, and act on it.

Elizabeth's switch from financial planning and estate planning to small business advising happened because people kept asking. It can be difficult to see what we're good at because it's easy for us. Only, just because it's easy for you, doesn't mean it's easy. When people keep asking you to help them do something, remember what Elizabeth says, "Sometimes the best businesses are ones that happen almost accidentally."

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