E18: The Origin Stories of Japanese Luxury Cars: Amati
Company Cars
English - August 09, 2021 15:00 - 23 minutes - 22.2 MB - ★★★★★ - 8 ratingsAutomotive Leisure Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: E17: The Origin Stories of Japanese Luxury Cars: Infiniti
Next Episode: E19: A Trip to the CAFE
On the final episode of our multi-episode series, we talk about Amati, the luxury brand that never made it to the starting line. We discuss what Mazda had in the works for Amati, the rumors surrounding what Mazda was working on, and why timing is everything in the car business.
For Raphael Orlove's 2018 Jalopnik piece about Amati, visit this page: https://jalopnik.com/it-was-japan-s-most-daring-car-then-the-economy-implod-1826265571
For the New York Times' piece about Mazda's success moving upmarket itself, visit this page: https://www.nytimes.com/2021/05/27/business/mazda-sales-pandemic.html
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