E13: Is the Price Right? How Automakers Price Cars

Company Cars

English - April 27, 2021 15:00 - 37 minutes - 34.3 MB - ★★★★★ - 8 ratings
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Previous Episode: E12: The Truth Hertz: Rental Car Company Economics

Next Episode: E14: Empty Lots- The Supply Squeeze Explained

On this episode we explore a topic near and dear to my heart: automotive pricing! What forces shape automakers' pricing decisions? Who decided that new car was going to cost exactly $29,995? When do automakers start thinking about pricing a new car? How does an automaker know it's priced a car correctly? How do they course-correct after a car goes on sale? We'll explore all those topics, plus a practical-themed Craigslist Challenge this week.

Craigslist Challenge pick: 2015 Honda Odyssey Touring, 78,000 miles, $21,980 as of 4/25/21: https://www.cars.com/vehicledetail/detail/845112063/overview/

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