Writing to Engage: the LEDE editing code

Based on time-honored press printing journalism practices, the LEDE editing code is all about getting straight to the point—ensuring your audience instantly knows whether an article is relevant to them.

In the intense competition for online eyeballs, you need to captivate your readers right from the very first sentence. Today, OSPeas Carl, jam, Felicity, Chris, and Christine, explain the LEDE editing code, and how we try to keep your readers hooked from the start. 

Building a bridge between writer and reader, a strong lede can simplify the reading process, reducing cognitive load and capturing your readers' attention.

In this conversation, we'll explore how you can craft engaging ledes that hit home right from the start, whether you're writing a sentence, a paragraph, or an entire article. We also reflect on the importance of mindful communication in fostering a positive and human-centered culture in the workplace. 

Welcome to the Open Strategy Partners podcast, "Communicate, Connect, Grow!" At Open Strategy Partners, we specialize in strategic product communication. We help you communicate the value of what you do, connect you with the people who need to know about it, and grow.

To get in touch with us, follow what we’re doing, or learn about our Writer Enablement Workshops, you can: