Greenwashing is a term you’ll hear a LOT in the ethical fashion conversation, as well as its little sister ‘wokewashing’. But what do these phrases actually mean? How are brands greenwashing and wokewashing their way through the current crisis? And could consumers' changing needs in a post-Covid world result in more accountability from brands?


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You’ll find Ruth on Instagram: @ruthmacgilp_ and Twitter @ruthmacgilp


You’ll find Alice on Instagram: @styledbyalicex and Twitter: @styledbyalice