BIGGEST RISK with Aaron Weiche

J Darrin Gross

I'd like to ask you Aaron Weiche, what is the Biggest Risk?

Aaron Weiche

So here's the first thing that comes to mind to me. And that is not being connected to your customer. So to me, in all kinds of aspects I've talked and written about this recently, with so many people looking inside of so many industries, with a downturn slowdown, whatever that might look like. Those are the kinds of times where you need to be more connected than ever to your to your customer, so that they understand the value you still bring. As you change and adapt how you might deliver, or price or what's going on in the market, things like that. You need to have that personal connection with them. If you haven't been keeping in touch with your customers, if you're not staying top of mind, if you're not solidifying the resource you are and how your expertise helps them out no matter what the market looks like timing opportunity, any of those things like it's just slowly eroding the chance away of once that opportunity might surface for them because too much distance has built up. So I'm just a massive proponent in running your business where you really know and understand your customers and you're finding the right touch points that enrich their relationship with you keep keep you in contact and keep you connected with them. So that you're always just a text or a phone call away from what their need is. And they really feel like you you're a valuable resource in a relationship and a connection sense instead of just a transactional sense.