Commercial Grade Podcast
37 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 248 ratingsWelcome to the Commercial Grade podcast! Listen in as Christie Bishop, an award-winning Advertising Executive, answers your questions and gives you an insider's look at what really goes into crafting commercial campaigns.
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Episodes
036 | Season #1 Finale | From Dial-Up to Dialed-In: An Insider POV on Media Sales | Lisa Solomon, Founder/CEO, Atheneum Collective
October 22, 2019 07:01 - 1 hour - 76.7 MBSeason #1 of Commercial Grade is a wrap! Season #2 will kick-off after the holidays with new guests, topics & confessions in advertising. Today's finale features ad sales veteran Lisa Solomon, one of the 1st AOL/Microsoft digital ad sales reps (hello dial-up!) before moving onto NBC/Universal & eventually launching the marketing version of Master Class, Atheneum Collective. Lisa explains the ins/outs of ad sales, how the industry has evolved and gives pointers on how anyone can master the ar...
035 | Are Consultancies Making Ad Agencies Redundant? | Sam Hawkins, Senior Consultant | Deloitte
October 07, 2019 07:01 - 55 minutes - 50.8 MBCompetition amongst ad agencies has historically been fierce yet predictable. An agency's foremost competition was typically another shop with similar offerings: Integrated vs. integrated, PR vs. PR, media vs. media. Recently, the landscape has become increasingly complex with traditional consultancies (Deloitte, McKinsey, Bain & Co.) playing AND winning on agency turf. Sam Hawkins, Senior Consultant at Deloitte, joins to discuss the evolution of consultancies & their impact the agency/clien...
034 | "Inside the Agency" Series | Part 2: Creative Direction | Marcus Wesson, Chief Creative Officer| Dailey
September 30, 2019 07:01 - 1 hour - 63.9 MBMarcus Wesson, award-winning Chief Creative Officer of Dailey Advertising in LA, joins Commercial Grade to talk through the ins and outs of creative production, what it takes to makes an award-winning campaign (think: Carls Jr. burgers & bikinis!) and how he evolved from a junior art director to CCO of a major ad agency. Marcus and Christie also talk through the time they, unbeknownst to them, pitched against each other to win the Call of Duty: Modern Warfare account.
033 | Diversity, Inclusion & Allies in Advertising | Erin Matts, CEO & Anita May, MD, Hearts & ,
September 23, 2019 07:01 - 44 minutes - 41.2 MBIn the second part of my conversation with Erin Matts, CEO, and Anita May, MD, of Omnicom's Hearts & Science, we cover a topic high on the priority list of most agencies and corporations: Diversity, Inclusion & Allies in Advertising. From ageism to sexism, Erin and Anita share challenges they've faced and how they approach diversity internally and when hiring. Anita also takes us through the "aha" moment behind P&G's "The Talk," which details the harsh reality African American parents and ch...
032 | Media Magic & The Road to CEO | Erin Matts, CEO & Anita May, MD | Hearts & Science
September 16, 2019 07:01 - 1 hour - 65.9 MBIn Part #1 of "Media Magic & The Road to CEO," Erin Matts, CEO, and Anita May, Managing Executive Director, of Omnicom's Hearts & Science global marketing agency, join Christie to talk about the role and power of media in advertising, evolving approaches to data insights and storytelling, and their respective roads to becoming influential female marketing executives. Anita, Heart & Science's Procter & Gamble account lead, also takes us through the media strategy and emotional creative idea b...
031 | Confessions in Advertising, Volume II
September 02, 2019 07:01 - 30 minutes - 28.4 MBWorking in advertising undoubtably results in a variety of crazy, funny, unbelievable experiences that I've dubbed, "Confessions in Advertising." Over the past 30 episodes, Commercial Grade guests have shared surreal and memorable moments from their careers that deserve to be retold. Confessions in Advertising: Volume 2, is the second iteration of these wild stories and can be considered a warning (or encouragement, depending on your POV!) to anyone looking to get into advertising.
030 | Confessions in Advertising, Volume 1
August 26, 2019 07:01 - 28 minutes - 26 MBWorking in advertising undoubtably results in a variety of crazy, funny, unbelievable experiences that I've dubbed, "Confessions in Advertising." Over the past 30 episodes, Commercial Grade guests have shared surreal and memorable moments from their careers that deserve to be retold. Confessions in Advertising: Volume I, is a compilation of these wild stories and can be considered a warning (or encouragement, depending on your POV!) to anyone looking to get into advertising.
029 | Appearance on Adam Carolla Show | Taco Bell Hotel, Mercedes-Benz & Coors Light campaigns
August 19, 2019 19:57 - 27 minutes - 25.1 MBDuring this week's episode, I reunite with the Adam Carolla Show gang in studio. We talk new campaigns and pop-ups from Taco Bell, Mercedes-Benz, Coors Light and more. As a teaser, if you have strong opinions on "shower beers," I want to hear them!
028 | Movie Magic 101: Visual Effects Explained |Darcy Parsons, Co-Founder of Kevin
August 12, 2019 07:01 - 57 minutes - 53 MBThis episode features another listener requested topic: Inside the world of Visual Effects. Darcy Parsons, a commercial/SNL/MTV producer-turned-visual effects specialist and co-founder of Kevin, a visual effects studio, joins Commercial Grade to talk all things VFX. She takes us behind the scenes, reveals stories from her "live action" days with SNL and MTV, explains the various kinds of visual effects and tells viewers how to spot them!
027 | Product Placement: Behind The Deals | Joe Shields | VP, Connections, iHeartMedia
August 05, 2019 07:01 - 1 hour - 72.3 MBJoe Shields, Vice President of Connections at iHeartMedia and life-long product placement fan, takes us deep into the world of Product Placement and Branded Entertainment. Joe discovered his passion for product placement as a youth, moved to LA and never looked back. His expertise runs deep and his roster of product placement deals includes work for Columbia Pictures, FOX, FX Network and properties such as Talladega Nights and It's Always Sunny in Philadelphia.
026 | Demystifying Digital Production | Don Lupo, Digital Producer
July 29, 2019 07:01 - 1 hour - 72.3 MBIf you work in advertising -- or even if you don't -- you've surely heard about the "Digital" wave. Many marketers, advertisers and agency people are enamored with the digital landscape but often get it wrong; chasing digital trends and wasting valuable marketing dollars on low-impact digital channels. Don Lupo, an LA advertising executive who has spent his career in digital production, joins Commercial Grade to demystify all things "digital." Don explains the ins and outs of digital product...
025 | Listener Questions | Bryan Bishop, "Voice of the Listener"
July 23, 2019 04:48 - 42 minutes - 39.4 MBChristie answers your biggest questions around advertising campaigns. Bryan Bishop, aka Bald Bryan on the Adam Carolla Show podcast, joins the show to represent the "voice of the listener."
024 | ThinkLA's "Rise of Podcasting" Panel | Kjerstin Beatty, NBC Universal; Kelly Garner, Treefort; Hernan Lopez, Wondery; Joe Shields, iHeartMedia
July 15, 2019 07:01 - 41 minutes - 38.3 MBLast week, ThinkLA's hosted its annual Entertainment Breakfast where I had the great honor of moderating an all-star panel of executives who've shifted their careers from TV programming to podcast production. This episode features that fantastic discussion with panelists including Kjerstin Beatty (SVP Media Partnerships, NBC Universal), Kelly Garner, (Founder & CEO, Treefort), Hernan Lopez (Founder & CEO, Wondery), Joe Shields (VP Connections, iHeartMedia).
023 | From Apple to Samsung: Reviewing & Reporting on Tech | Rich DeMuro, KTLA Tech Reporter
July 08, 2019 07:01 - 1 hour - 66.2 MBRich DeMuro, aka "Rich on Tech" and TV tech reporter for KTLA 5, joins Commercial Grade to talk about his career as a tech reporter, how he's built relationships with the Google/Apple/Samsungs of the world as a local reporter, how brands try to solicit his reviews and what you should look for when buying the latest phones/computers. Rich also tells us which apps you cannot live without, whether it's for working out, cord cutting, video editing, password management, neighborhood safety, etc.
022 | Behind The Music, Part 2 | Anthony Marinelli, Award-Winning Film & TV Composer
July 01, 2019 07:01 - 45 minutes - 41.6 MBIn Part Two of "Behind the Music," Anthony Marinelli gives us his professional perspective on ads from Gatorade, Farmers Insurance, Cadillac and Apple. He also breaks down the mechanics of a composing a hit jingle, sharing famous jingles he's created for Disneyland, Big Red, Doublemint Gum, Jolly Green Giant, US Bank and more. You'll definitely be singing these to yourself by the end of the episode!
021 | Behind the Music, Part 1 |Anthony Marinelli |Award-Winning TV & Film Composer
June 24, 2019 07:01 - 1 hour - 76.5 MBAnthony Marinelli -- award-winning film/TV composer, orchestrator of Michael Jackson's "Thriller" and music man behind 80+ film scores and 1000+ TV commercials -- takes listeners into the making of commercial music. From going to the Oscars every year in his youth, to playing synthesizer on Motown records in high school, to composing original music and working with Michael Jackson, Quincy Jones, Lionel Richie, James Brown and Crystal Method, Anthony is one of the greats. His original music, ...
020 | Inside IDEO | Meija Jacobs, Senior Director, Design For Food, IDEO
June 17, 2019 07:01 - 1 hour - 75.5 MBMeija Jacobs, an 11-year IDEO veteran, takes us inside IDEO and demystifies its design-led thinking philosophy. Learn how IDEO operates, how its teams are organized, its proprietary brainstorming and prototyping techniques, and its commitment to making a positive impact on the world. As Senior Director of its Design For Food division, Meija also details IDEO's work on the food pipeline, alternative proteins, cellular agriculture (think Impossible Burgers) and envisioning a future using food ...
019 | Grading Commercials For A Living | Tim Nudd, Ad Critic & Editor in Chief, Muse by Clio
June 10, 2019 07:01 - 1 hour - 81.2 MBTim Nudd, former Creative Editor of AdWeek and current Editor-in-Chief of Muse by Clio, joins Commercial Grade to talk about his career as a professional advertising critic, his approach to evaluating creative, how advertising has changed over the years, the power of the consumer, and the best and worst creative of the 2018 and 2019. We also review ads from Burger King, Reebok, McDonald's and Facebook.
018 | Inside Car Dealership Advertising | Jill Jagger, Retail Marketing Director
June 03, 2019 07:01 - 1 hour - 64.8 MBY'all keep asking about local car commercials and the expert is on this week's episode! Jill Jagger, a 25-year veteran of the auto dealer world, joins me to answer your questions about how dealerships work, why local car ads tend to be awful, the relationship between car brands and their dealers, incentives, how and when to buy a car, and FINALLY address the debate about why car commercials feature neutral license plates!
017 | The Awakened Agency | Kirk Souder, ECD & Co-Founder, Enso
May 27, 2019 20:51 - 1 hour - 70.2 MBIn a world filled with disingenuous sales pitches and misleading claims, is it possible for advertising to have soul? Kirk Souder, Executive Creative Director and current co-founder of spiritual impact agency, Enso, joins Christie for a deeply revealing conversation on how individuals and organizations can free themselves from self-imposed limiting beliefs, tap into their authentic energy, and create a long-lasting positive impact. If you're an Oprah fan, this episode is basically advertisin...
016 | "Inside the Agency" Series | Part 1: Account Management | Milind Raval, Managing Director
May 20, 2019 07:01 - 1 hour - 89.8 MBJoin Christie as she kicks off "Inside The Agency," a series within Commercial Grade dedicated to explaining the inner workings of advertising agencies. Learn about the different types of agencies (creative, media, production, etc.), individual departments (account management, strategy, creative, production, etc.) and how to navigate your own career in advertising. This week, part one takes a deep look into an agency's first line of defense: "Account Management." Milind Raval, Christie's lon...
015 | Secrets From The Casting Couch | Ross Lacy, Casting Director
May 13, 2019 07:01 - 1 hour - 68.3 MBRoss Lacy, one of the entertainment industry's most prominent casting directors and owner of Ross Lacy Casting, joins Christie in a hilarious and insightful conversation about commercial casting. We get to the bottom of the Discover "twins" ads, explain how casting directors think, what actors can do to land a dream gig, dig into current casting trends and share some truly crazy stories from behind the casting couch.
014 | Advertising Around the Globe | Luis Camano, International Chief Creative Officer
May 06, 2019 07:01 - 1 hour - 96 MBLuis Camano, an international Chief Creative Officer hailing from Buenos Aires, Argentina, joins Commercial Grade to talk about the techniques behind great international advertising. We explore the meaning of "Global Advertising," investigate multicultural business practices (hint: bribes), and share experiences working with colleagues/clients across US, UK, Argentina, South Korea, Dubai, Spain, South Africa, etc. We also review ads from Coca-Cola, Ameriquest, Spanish Lottery, Johnnie Walker...
013 | Authentic Self-Promotion | Olympic Swimmer & Author Natalie Coughlin
April 29, 2019 07:01 - 1 hour - 77.1 MBNatalie Coughlin, twelve-time Olympic medalist-turned-entrepreneur and author of Cook to Thrive: Recipes to Fuel Body and Soul, joins Christie to share her journey beyond Team USA into the world of book writing and winemaking. Natalie shares the realities of book writing, her own brand evolution & insightful tips on how to promote yourself. Food lovers will dig this episode as we talk about Natalie's home garden, food storage tips, must-have ingredients, her experience on Chopped: Sports Sta...
012 | Do Good, Make Money | Philanthropic Marketing with Laura Probst
April 22, 2019 07:01 - 1 hour - 70 MBFrom Gillette's #MeToo debacle to Nike's "Dream Crazy" effort, cause- and social-related marketing campaigns are popping up everywhere. Cause marketing expert Laura Probst joins Christie to discuss what it takes to create a successful cause marketing initiative, the biggest mistakes marketers make and shares incredible tips on how you can find the perfect social cause that fits your lifestyle without feeling like an "extra" commitment. Bonus: Her "Confession in Advertising" officially sets t...
011 | Sports & Athlete Marketing with Wasserman Managing Partner, Steve Astephen
April 15, 2019 07:01 - 1 hour - 164 MBHave you ever wondered how some of your favorite pro athletes lock-in their contracts, negotiate endorsement deals, deal with controversy and hecklers, or become the face of the next Nike/Adidas/Under Armour campaign? Steve Astephen, professional Sports Agent and Managing Partner of Sports Marketing agency Wasserman, joins Christie for a behind-the-scenes look at this and much more.
010 | Podcast Marketing 101: Yes, You Can Make Money with PodcastOne President, Kit Gray
April 08, 2019 07:01 - 1 hour - 155 MBThe #1 question I get asked about Commercial Grade is whether hosts can earn a living from podcasting and, if so, how??? To get the answer, I tapped THE expert: Kit Gray, the co-founder and President of PodcastOne, the first and largest podcasting advertising network. Kit explains how he co-created the first advertising model for podcasting just 10 years ago, how podcasters can earn revenue, outlines the criteria brands look for in potential podcast partners, and we share emotional stories a...
009 | Secrets To Killer Creative & Copywriting
April 01, 2019 07:01 - 2 hours - 246 MBBen Kay, a brilliant, hilarious and award-winning Creative Director and Copywriter, joins Christie for an open and insightful discussion on the Creative development process. Take the long way home or lift an extra set because we cover it ALL: The secrets behind creative dev and copywriting, why creatives get a bad rap, the responsibility of the ad industry, mistrust between clients & agencies, the problem with advertising awards, plus grade Miller , Skittles, Guinness, Gillette, Nike, Always...
008 | Beyond Seduction & Stereotypes: Selling Cars To Women
March 25, 2019 07:01 - 1 hour - 141 MBKimberley Gardiner, the first female VP & Chief Marketing Officer for Mitsubishi Motors USA joins Christie to talk about challenges auto brands experience when marketing to women, how women are often stereotyped in car ads, and share personal experiences rising through the ranks as a woman shattering the glass ceiling in the heavily male-dominated auto industry. Kimberley and Christie also grade ads from Acura, Cadillac, Aston Martin, CarDekho and Mercedes-Benz.
007 | What’s Old Isn't New: Building A Modern Brand Legacy
March 18, 2019 07:01 - 1 hour - 170 MBMark Miller, Chief Strategy Officer of Team One Advertising and award-winning author of "Legacy in the Making: Building A Long-Term Brand To Stand Out In A Short-Term World," joins Christie to share the secrets behind what it takes to build an inspirational, modern brand legacy. Forget simply celebrating tradition or heritage, modern brand legacies -- like Honest Company, Tiffany & Co., Wimbledon, Rolex, Samsung & more -- are the creators of a vital today and tomorrow. Bonus: Mark & Chr...
006 | Advertising Research 101: Making the Grade
March 11, 2019 07:01 - 1 hour - 156 MBDid you know that many brands perform TONS of research on their advertisements BEFORE they ever hit the airwaves? It's true! The final ad you see has likely gone through rounds of concept testing, focus groups, animatic testing, copy testing and more. Master Market Researcher Jenny Dyke of Blackfriars Research joins Christie to explain the ins and outs of advertising research and grade Gillette's controversial "The Best Men Can Get" ad. By the end of this episode, you'll be a research pro! ...
005 | Lights, Camera, Accident? | The Art & Agony of Production
March 04, 2019 09:21 - 1 hour - 148 MBAward-winning producer Frank Mele joins Christie to break down the art and agony of TV production. Learn exactly what commercial production is, how brilliant pieces of mini-content get made, what life on set is really like and hear crazy stories of everything that can go wrong. Hint: Zombies, car accidents and crazy clients. Enjoy!
004 | And The Oscar Goes To...
February 26, 2019 01:06 - 46 minutes - 85.8 MBJoin Christie as she uncovers the real stars of the 91st Academy Awards: the commercials! Learn how much brands shell out per 30-second commercial, why they were worried about being part of this year's Oscars, how the ratings systems work and which ads made the #CommercialGrade.
003 | "I Know That Voice!" | Behind The Voiceover with Mike Dawson
February 18, 2019 08:01 - 1 hour - 111 MBProfessional voiceover artist and official "voice" of The Adam Carolla Show, Mike Dawson, gives Christie a behind-the-scenes look at the competitive world of voiceover acting. Learn how the voices behind your favorite commercials, audiobooks, video games, podcasts, movie trailers and even AI, get their big breaks, survive rounds of auditions and maintain their sanity while at the mercy of indecisive copywriters. Christie also challenges Mike to a special round of "Name That Voice."
002 | Mayhem, Geckos and Flo: The Big Business of Insurance Advertising
February 11, 2019 22:59 - 1 hour - 129 MBInsurance expert and advertising veteran Lisa Tanner joins Christie to uncover the mysteries of insurance advertising, including Farmers Insurance’s craziest claims, GEICO’s jaw-dropping budget, AllState’s take on Mayhem, Progressive’s lovable “Flo,” Esurance's attempt at irony with Dennis Quaid and much more.
001 | Super Bowl 2019 Review
February 05, 2019 05:05 - 1 hour - 131 MBIn the debut episode, Christie invites Bald Bryan from The Adam Carolla Show to review and grade the best and worst ads from Super Bowl 2019.
Preview | Commercial Grade Podcast
January 29, 2019 01:39 - 3 minutes - 5.61 MBWelcome to the Commercial Grade podcast! Listen in as Christie Bishop, an award-winning Advertising Executive, answers your questions and gives you an insider's look at what really goes into crafting advertising campaigns. Looking for more? You can also find Christie contributing on the Adam Carolla Show.