Simplifying Commercial-side of MACH

CommerceTomorrow

English - January 18, 2024 23:33 - 38 minutes - 49.7 MB - ★★★★★ - 6 ratings
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From a technology-standpoint, MACH is fantastic. However, the commercial-side of MACH can be cumbersome. Live from MACH Haus in New York, Kelly and Piyush Patel (Chief Strategic Business Development Officer of Algolia) go deep on the various industry initiatives to simplify the commercial-side of MACH. We discuss white labeling, BPO, cloud marketplaces, what the MACH Alliance has/can do, and more.

00:35 Welcome to NRF 2024, MACH Haus
02:17 What is NRF?
03:03 How does NRF differ from Shoptalk?
03:50 More about Algolia
04:55 Why the market is adopting MACH
10:03 Making the commercial side of MACH easier
11:45 Vendors and organizational boundaries within an enterprise - tech, business, finance, procurement, legal, etc
12:30 Defining Terms: SI/GSI, ISV, Order Form, MSA, DPA, NDA, SLA
16:00 Straight up purchase: What is it, how it works, when it makes sense, drawbacks
17:35 How do accelerators work?
19:25 AWS & GCP present/sponsoring at MACH Haus. Discussing their marketplaces
21:40 MACH Alliance and streamlining the commercial & legal side
24:25 What can individual vendors do to simplify resell
25:53 ISVs embedding other ISVs
26:31 Vendor consolidation
28:24 Let's say you're a retailer and you use an SI. Does that make it easier? BPO
31:35 What's the hope for the future?
34:50 Kelly’s challenge to the MACH Alliance