Gary Survis, Operating Partner at Insight Partners, on Marketing + Branding

CommerceTomorrow

English - March 03, 2023 14:29 - 38 minutes - 88.3 MB - ★★★★★ - 6 ratings
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Previous Episode: Product Management at Scale with commercetools' CPO Mike Sharp

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In this episode, Dirk Hoerig speaks with Gary Survis, Operating Partner at Insight Partners. Gary has learned that years of experience (whether it be marketing, owning & selling companies, being a CMO, operating partner) equates to various accumulated tools to put in your toolbelt. The learning never stops - nor does the selection of tools - confidence and trust being among them. Gary explains why marketing is a science and an art, why generative AI is going to disrupt and change marketing forever, what a brand really is, the CMO mystery and bonus, offers five marketing strategies leaders need to succeed.

About Gary Survis | :40
How does Insight help its portfolio companies with marketing? | 05:01
Why is marketing a science and an art? | 11:31
How generative ai is going to disrupt & change marketing forever | 13:32
"Brand + demand = growth.” Why? | 20:20
What is a brand? How do you build one? | 22:23
How is a brand score created? | 24:00
When do you start branding and ways to build your brand | 26:30
When do you need a CMO and what does a CMO do? | 30:16
Five Marketing Strategies leaders need to succeed