Commerce Minded
29 episodes - English - Latest episode: 28 days ago - ★★★★★ - 1 ratingA bi-weekly podcast that goes behind the scenes of ecommerce businesses and their custom online stores.
We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.
All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today.
Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.
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Episodes
Maddie Banta of MW Company: Crafting a Human-Centered B2B Ecommerce Experience
April 01, 2024 08:00 - 48 minutes - 44.7 MBToday we speak with Maddie Banta, the website manager at MW Company. We’ll take a deep dive into her work for MW Company migrating several online retail websites to Craft Commerce. Maddie’s rich background spanning agency work, graphic design, development, and ecommerce, contributes to her expertise. Throughout the episode, Maddie underscores the importance of a personal touch in digital commerce and discusses the challenges and triumphs of re-platforming, the significance of a developer-fri...
Jason Greenwood: The New Era of B2B Digital Commerce
March 04, 2024 18:38 - 57 minutes - 52.7 MBListen in as we celebrate the milestone of our second show with a bang, joined by the esteemed Jason Greenwood, a top voice in e-commerce for 2024. Jason shares his impressive journey through over 330 podcast appearances and his insights on the B2B commerce landscape. He generously shares stories from his recent travels across the US, tying in the personal with the professional, and the serendipity of missing the Super Bowl frenzy. Our dialogue takes a deep look into the specifics of B2B e...
Marketing with a Heart: How Maxon Conquered the 3D Software World
February 02, 2024 15:40 - 1 hour - 64.8 MBHello Commerce Minded friends! After a lengthy hiatus of nearly five years, we're back and better than ever. Join me, Stephen Callender and Elle McSharry from Foster Commerce as we welcome Paul Babb from Maxon to the show. Paul reveals how Maxon achieved a staggering 50% market share while maintaining that crucial human touch in client relationships. In this episode: Paul’s experiences at Capital Records that led to the 3D industry The “Who’s That Paul” game, “Trees of Mystery”, and Starb...
End of Series One Reflections
July 23, 2019 10:00 - 25 minutes - 23.1 MBIn this final episode of his first season, instead of an interview, Stephen is reflecting on the revelations from his guests, in particular the episodes featuring Jeremy Daalder of Image Science and Lee Goldberg of Happy Cog. (If you haven’t tuned in to them already, they’re really worth a listen.) He also talks about why he continues to be such a huge fan of Craft Commerce and his thoughts on the future of Craft Commerce. On a side note—Stephen will be talking at the Dot All Conference, t...
How to Create a Work/Life Balance with Josh Angell
July 09, 2019 10:00 - 1 hour - 69.7 MBNot everyone comes into website development through the same route. Today’s guest, Josh Angell, studied music production at university and in his final year lived with a bunch of nerds (his words) who were hacking away on HTML and coerced him into it. They taught him the fundamentals of HTML and he quickly realised with these new skills he could make websites for all of the bands he was in, including friends’ bands and other projects. Having graduated from university with first class honour...
Ecommerce Marketing and Tech with Lee Goldberg of Happy Cog
June 25, 2019 10:00 - 54 minutes - 49.7 MBLee Goldberg is President at Happy Cog, an award-winning, full-service digital agency which he runs with his childhood friend, Matt Weinberg. Lee shares some golden nuggets about conversion rate optimization. Lee and Matt were close friends since they were five. They went to elementary school together, grew up in the same town, and before they graduated high school, they had already started their business. They tried to juggle the business with their post-graduation full-time jobs, but ult...
The Client Relationship and Delivering Value with Mark Dunbavan
June 11, 2019 10:00 - 1 hour - 72.3 MBEcommerce isn’t always glamorous. It’s hard work, and at times it can be daunting. The client relationship is something that today’s guest takes seriously, and delivering value is one of his main priorities. Mark Dunbavan is a detail-oriented developer passionate about his builds and taking care of his clients. He believes in a flexible team structure as long as it’s effective, he wears his heart on his sleeve, and he’s proud of the work he does. Listen to hear about one of Mark’s clients,...
Craft Commerce Product Setup Walkthrough with Roger Glenn
May 28, 2019 10:00 - 1 hour - 97.4 MBOn today’s episode, our guest is Roger Glenn of Mach 1 Media out of Austin, Texas. He’s working on a Craft Commerce build for a furniture store, and we lay the groundwork for the most flexible, efficient, and future-proof way to set up the site. We start by looking at the big picture and walk through the process and steps all the way down to the nitty gritty details of how to plan and implement the site in a way that makes sense to the client as well as to shoppers. If you’re a developer w...
Multiple Currency Setup in Craft Commerce with Sebastien Dehesdin
May 14, 2019 10:00 - 45 minutes - 62.3 MBStephen chats with Seb Dehesdin who came up with a clever multiple currency setup solution in Craft Commerce for his client’s designer clothing ecommerce site. While Craft Commerce is a powerful platform offering businesses the ability to write the story for their brand with content and present it in a unique way for their niche, when it comes to some of the commerce-specific features merchants are asking for, there is still some room to see improvements. Tune in to learn about the challen...
#18: Choosing the Right Ecommerce Platform with Dave Ritter of Ritter Knight Creative
April 30, 2019 06:00 - 1 hour - 94.8 MBDave Ritter has always been interested in the intersection between art and tech, and with over 10 years of ecommerce experience and a background in marketing and design, he has valuable insight to offer on the topic of choosing the right content management system for the job. Working closely with clients throughout the iterative process of developing a successful ecommerce site and strategy, Dave knows the importance of design and brand when it comes to selling online. Tune in to learn how...
#17: Matt Stein of Working Concept Made a Snipcart Plugin for Craft
April 16, 2019 10:00 - 1 hour - 82.8 MBToday we take a sneak peek behind Snipcart developer Matt Stein’s curtain. Matt is a developer with a design background, who has recently developed the Snipcart plugin for Craft CMS. Matt talks about his motivation to create Snipcart when there were already two great ecommerce plugin options on the market currently - Commerce Pro and Commerce Lite, and gives us insight into where Snipcart sits between the two, and who should be using it. Listen as I chat to Matt not just about his professio...
#16: Managing Your Business Finances: Insights from Ryan Masuga of Masuga Design
April 01, 2019 22:00 - 1 hour - 93.2 MBRyan Masuga, the founder and Principal of Masuga Design, has more than a decade of experience growing and running his business. He has learned (sometimes the hard way) what it takes to be profitable. Ryan takes his cues on business strategy from the school of Profit First. He advocates for sticking to your financial plan, and not reacting to the waves of disruption on a month-to-month basis. Tune in for an insightful conversation about running your business finances, grading your clients, ...
#15: Fred Carlsen: Craft CMS Plugin Developer and the Man Behind Superbig
March 18, 2019 22:00 - 1 hour - 102 MBFred Carlsen has only been developing plugins since 2015, but in this time he has gone on to become one of the most prolific Craft CMS plugin developers in the business. Since the release of Craft 3, he’s come out with more than 25 plugins, with more on the way, averaging a new plugin every two weeks. Fred joined Stephen for an open and honest discussion about creativity, time management, and setting priorities. From his desire to help others, how he conquered his fears, and how he is learn...
#14: Introducing Concierge Commerce with Tae FitzSimons and Douglas Hollinger
March 05, 2019 11:00 - 1 hour - 63.1 MBConcierge Commerce is a new service — built on Craft Commerce Pro’s subscription feature — that promises to be a game changer for ecommerce retailers and vendors looking to connect by providing a one-stop platform to shop services and set up sales meetings. Founders Tae FitzSimons and Doug Hollinger have spent years working in the commerce world and discovered a common problem that required a solution: ecommerce retailers don’t know how or where to shop for the tech services they need when t...
#13: SKUs Galore: Eric Marthinsen and Tracey Corbitt
February 19, 2019 11:00 - 1 hour - 57.5 MBHaving that great relationship between developer and business is something that is often difficult to achieve, but today’s guests are an excellent example of what that looks like. Eric Marthinsen of Built and Tracey Corbitt of Rochester Electronics discuss the unique challenges of building an ecommerce site selling over 350,000 SKUs and the company’s fascinating business model. They also each give some insightful advice at the end, so be sure to stick around for that. Tune in to learn why ...
#12: Luke Holder: New Features of Commerce Pro and Lite + What’s Next
February 05, 2019 11:00 - 45 minutes - 41.8 MBPixel & Tonic’s greatly anticipated release of Craft Commerce 2 — now with Pro and Lite editions — brings several improvements and new features that make it an even more powerful tool for building a customized ecommerce site. Luke Holder is on the show to discuss some of these new features and give a few sneak peeks at what’s to come in future versions of Craft and Commerce. And if any developers are listening, Pixel & Tonic is hiring a new senior Commerce developer--accepting applications ...
#11: Field Notes: Brand Identity and Ecommerce with Jim Coudal and Noah Bernsohn
January 22, 2019 11:00 - 1 hour - 68.1 MBHow does brand identity inform your ecommerce approach and growth strategy? For Jim Coudal of Field Notes, it’s about putting the brand first and then figuring out how to “make the ecommerce piece of it work to show the brand in its best light.” Noah Bernsohn of One Design Company joins the conversation as well to help shed some light on why Craft Commerce was the best fit for the Field Notes site. Listen to learn how Jim’s focus and consistency around knowing the Field Notes brand identit...
#10 Social Enterprise and Subscription Box Ecommerce with Brett McCollum of CAUSEBOX
January 08, 2019 11:00 - 1 hour - 55.8 MBWhat are the unique challenges of creating a social enterprise with a subscription box model on an ecommerce platform? For CAUSEBOX co-founder Brett McCollum it’s about providing the most value to customers while maximizing positive impact and sharing the stories of amazing brands. On the tech side of things, it’s making sure the tech is serving a purpose, which, at the end of the day, is about creating the best product experience possible. Listen to hear the story of how CAUSEBOX got star...
#9: Christmas in Tasmania and Reflections on Work with Josh Crawford of Verbb
December 24, 2018 11:00 - 59 minutes - 54.6 MBDown in the Southern Hemisphere, there’s a web developer with a penchant for building Craft plugins and a keen eye for design. Josh Crawford of Verbb talks about spending his Christmas in Tasmania, how he got into web development, and the future of Verbb and its plugins. With a number of incredible plugins out there, Josh is not only prolific, but he really sets the bar with his attention to detail and emphasis on user experience. In the world of plugins, when organizations are relying on y...
#8: Getting to Know Jason Mayo of Shape, Creator of the Commerce Widgets Plugin
December 11, 2018 11:00 - 50 minutes - 45.9 MBHe’s contributed some great tools to the community, including the Commerce Widgets plugin, and he’s the co-founder of Shape, a web design studio based in Manchester, United Kingdom. Jason Mayo joins Stephen to chat about Commerce 2’s new subscription feature, the implications of plugins that come out of projects, and the importance of prioritizing physical activity for health. Listen to hear what Jason has learned using subscriptions in Commerce 2 and how the data provided by the Commerce ...
#7: Let’s Chat GDPR and Abandoned Carts with Pete Eveleigh of Moresoda
November 27, 2018 11:00 - 58 minutes - 53.4 MBWhat’s the deal with GDPR and what does it mean for how ecommerce sites handle abandoned cart emails? Craft Commerce developer Pete Eveleigh, technical director of Moresoda, shares some valuable insights on the topic. It’s a fun conversation, and Pete talks about some of the amazing work and Craft Commerce builds Moresoda is currently doing and a few exciting things in the works. Listen to learn how the flexibility, simplicity, and intuitiveness of Craft Commerce makes it great for both cl...
#6: How to Decide if Craft Commerce Should be Your Ecommerce Platform
November 13, 2018 11:00 - 1 hour - 67.3 MBIs Craft Commerce the right solution for your ecommerce platform? When a feature, integration, or required outcome doesn’t fit into an existing system, chances are, Craft Commerce is the answer. Leslie Camacho is the Chief Customer Officer at Pixel & Tonic, and he believes that customer success is a genuine opportunity to help people solve a real problems in an authentic and empathetic way. Listen to learn about Craft’s strengths and how they provide value to clients in search of unique so...
#5: Vijay Sitaram of Wipertech Talks Craft Commerce and Customer Retention
October 30, 2018 10:00 - 53 minutes - 49 MBWhen selling a product that’s a little bit outside the box, you need a flexible solution for building your ecommerce site, especially if you’re the first one on the scene and doing something totally different. Vijay Sitaram of Wipertech sits down for a chill, yet inspiring conversation on how he got his start selling wiper blades online when no one else was doing it. He also dives into why Klaviyo is essential to his customer retention strategy and what it takes to succeed in ecommerce. Li...
Jeremy Daalder on How to Make Your Online Business Stand Out with Craft Commerce
October 16, 2018 10:00 - 57 minutes - 52.6 MBIs it possible to stand out in the world of ecommerce with competitors like Amazon? Learn how, for over 15 years, Jeremy Daalder has turned his expert content into conversions by pairing the Craft CMS platform with Craft Commerce to beat the big box stores. Key takeaways: Jeremy started an “accidental business,” and over 15 years later he’s running a successful company. His business is built around a unique vision to have a website that functions like an online magazine, with products ava...
#4: Expertise-Based Ecommerce: Why Craft Commerce is the Right Platform with Jeremy Daalder of Image Science
October 16, 2018 10:00 - 57 minutes - 52.6 MBIs it possible to survive in the world of ecommerce with big box competitors like Amazon? Jeremy Daalder’s ecommerce business, Image Science, has more than survived--it’s been thriving for over 15 years. Jeremy believes the key to future success is in expertise-based commerce and businesses knowing their niche in an exceptional way. He’s built a website that really exemplifies this idea, and he’s also created a few essential Craft Commerce plugins such as Register on Checkout, Frie...
#3: How Andrew Welch Became an Expert Craft Developer and the Value of Teaching Others
October 02, 2018 10:00 - 58 minutes - 53.5 MBHe’s one of the best Craft developers out there, a prolific blogger, and a podcast host, but how did Andrew Welch get to where he is today? Andrew’s hunger for learning began early when he started his own software company as a teenager, and it’s that same desire to learn that drove him to explore new interests and ultimately dive into the world of web development years later. Tune in to learn how Andrew’s curiosity and willingness to teach others has helped him become an industry leader. ...
#2: Lifestyle-Based Business Goals with Barefoot Contessa Site Developer Jonathan Melville
September 18, 2018 10:00 - 35 minutes - 32.9 MBCraft Commerce expert Jonathan Melville discusses the impact his personal life has on his business goals, his work on the Barefoot Contessa site, and navigating the tricky issue of ecommerce shipping. Through experience and recent personal hardships Jonathan has developed a set of lifestyle-based goals for his solo business that include prioritizing time with family and scaling in a way that supports these goals. Listen for an insightful conversation that covers the business side of ecomme...
#1: The Future for Craft Commerce with Brandon Kelly and Luke Holder
September 04, 2018 10:00 - 37 minutes - 34.5 MBAs a relative newcomer to the custom ecommerce CMS world, Craft Commerce is pushing the envelope with new, powerful authoring and developer capabilities. Brands looking at Shopify Plus, BigCommerce and Magento as options, should add Craft Commerce to their platform review conversations. With Craft CMS 3 released in April 2018, Craft Commerce 2 just weeks away from its own release, and the excitement around Dot All 2018, I chatted with Pixel & Tonic CEO Brandon Kelly and original primary Com...
#0: Commerce Minded: Trailer
August 27, 2018 16:31 - 1 minute - 1.43 MBWelcome to Commerce Minded. A new podcast hosted by Foster Commerce CEO Stephen Callender. Subscribe to hear bi-weekly interviews with ecommerce merchants. Learn what's working and what to avoid from online business owners that are deep in the trenches. The show premieres September 4. Be sure to subscribe and visit http://fostercommerce.com/ for more details.