Current & Critical - Tiffany Kaminsky, Brand & Marketing in Western Canada

Tiffany knew Symend’s why before she even knew their what or how. The why was crystal clear for Tiffany - modernize a traditional industry to help consumers get back on financial track. Symend is a digital behaviour platform that leverages behavioural science and data to empower customers to resolve past due bills. 

Join me as Tiffany explains the competitive advantage that Calgary provided her start-up and how product market fit - and personal experience - were driving factors in Symend’s conception.