Coherent Thoughts - Jim Casale
Coherent Thoughts Podcast
English - April 15, 2021 14:00 - 28 minutes - 19.8 MB - ★★★★★ - 3 ratingsTechnology Business retail retail marketing technology email marketing marketing marketing technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Coherent Thoughts - Kyle Fugere, Head of Dunnhumby Labs
In this episode of Coherent Thoughts, host James Glover speaks with Jim Casale about how to properly use creative content in marketing.
Jim Casale has 20 years of experience leading marketing and creative teams at agencies and in-house for major brands in retail and CPG, with a particular focus on e-commerce.
This week, James and Jim talk about quantity vs. quality, personalized content, evaluating creative content, and how machine learning factors in.