Coherent Thoughts - Alex Chepovetsky

Coherent Thoughts provides insight from industry executives and thought leaders on how to navigate the shift to digital - everything from email marketing and social media, to personalization, and more.

In this episode we're joined by Alex Chepovetsky. Alex is the President of Havas Canada, where he helps leading brands create meaningful connections with their customers. 

We talk about what makes a brand meaningful to customers, how to think about the digital user experience, and where email fits in the buyer journey.