Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Mark MacDonald, bestselling author of Be Known for Something: Reconnect With Your Community by Revitalizing Your Church’s Reputation. MacDonald shares practical advice about implementing a communication strategy that will help your church be known for something.

 

[00:00] Introduction of bestselling author Mark MacDonald.

[04:15] Be Known for Something.

[05:56] Leveraging the church’s perception as a brand.

[07:53] The thread principle.

[10:07] The gap between church and community.

[11:33] Reflecting the DNA of the community.

[17:11] Making changes occur.

[20:33] Who should buy the book.

[22:58] Coffeehouse Hot Seat.

[26:22] Parting wisdom.

[26:48] Resources.

 

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Be Known for Something