Nic Kelly is an Australian music interviewer, radio host and artist manager who has been part of the music industry for over 10 years. Starting at the age of 14, Nic has achieved success working across multiple roles including his now-retired Project U music blog, founding Night High Records in collaboration with EMI Music Australia, hosting shows across The Hit Network radio stations and frequently interviewing artists such as Dua Lipa, Jeremy Zucker and Zara Larsson. In his most recent endeavour, Nic delves into the world of artist management as the founder of Hatch Management.In this episode, we explored the concept of authenticity as an artist and the value of radio rotation and Spotify playlisting as an artist. There is so much great value for aspiring artists in this conversation, was great having Nic on the show to chat. You can keep up to date with Nic on Instagram @nickelly.mp3. I hope you enjoy this episode and always feel free to DM me @cardamusic to share your thoughts!