Intrro is a London-based HR startup. Their referral platform uses machine learning to help companies scan employees' professional networks to identify talented contacts and get more referrals.

Nasser Oudjidane is the co-founder and CEO of Intrro. He is an expert in referrals, and I sat down with him to get his perspective on what the ideal referral programme looks like.

https://www.linkedin.com/in/nasser-oudjidane-669a1472/

https://www.intrro.com/

Timestamps: 

(1:20) What Intrro does, using data science

(6:30) What does a good referral programme look like? / Referral cultures

(12:00) What types of incentives should you offer?

(17:15) Optimizing for outreach, getting buy-in

(25:30) Candidate experience

(28:40) Creating records

(30:30) Keeping referrals diverse

(35:20) Common mistakes when creating referral programmes

(42:00) What's next for Intrro?

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