Catherine Perloff, Adweek
Coffee with a Journalist
English - September 12, 2023 07:15 - 22 minutes - 31.3 MB - ★★★★★ - 38 ratingsTechnology Business Careers journalism interview mediarelations technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode of Coffee with a Journalist, we sit down with Catherine Perloff, a reporter from Adweek. She gives us insight into her coverage of ad tech, social media platforms, and their influence on the marketing community. Catherine discusses the nuances of exclusives, how to approach her with trend stories she hasn't covered yet, the value of regular source conversations, and more.
On this episode of Coffee with a Journalist, we sit down with Catherine Perloff, a reporter from Adweek. She gives us insight into her coverage of ad tech, social media platforms, and their influence on the marketing community. Catherine discusses the nuances of exclusives, how to approach her with trend stories she hasn't covered yet, the value of regular source conversations, and more.