Play where passion meets market demand: Shama Hyder, CEO Zen Media & Keynote Speaker

Coffee, Eggs & Inspiration

English - January 17, 2021 08:33 - 32 minutes - 732 MB
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Shama Hyder is a pioneer of digital marketing, starting her company Zen Media when Twitter had just 2000 members. She has followed the explosion of social media and written books on the topic that are now used as reference texts in Universities.

Shama and I had a whirlwind conversation on everything from content marketing to influencer marketing to the future of advertising, and there are some real gems Shama cited as examples in the interview, linked below.

Not Boring
https://notboring.substack.com/

match.com ad
https://www.youtube.com/watch?v=YPq23RWpgPM

KFC Short Film
https://www.youtube.com/watch?v=j0e7Bj_7T3k

Ocean Spray
https://www.youtube.com/watch?v=NVGN7r1aAY0

Carter's Ad
https://www.youtube.com/watch?v=liuiD7540Lo