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Episode 22 - Eliot Harper and ET/Marketing Cloud Journey Builder
Code Coverage - Salesforce Developer Podcast
English - June 11, 2015 08:00 - 52 minutes - 47.8 MB - ★★★★ - 10 ratingsTechnology salesforcedeveloper Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 21 - Chris Duarte on Trailhead
Next Episode: Episode 23 - Steven and Matt at the Pub
In this episode of Code Coverage we talk to Eliot Harper (@eliotharper), CTO at Digital Logic, a Marketing Services company based in Melbourne, Australia. Eliot describes himself as a customer journey practitioner and is author of Journey Builder Developer's Guide http://amzn.to/1a9gWNo; an in-depth book on customer journey integration with Salesforce Marketing Cloud.
Eliot orientates us to Journey Builder development, covering:
* A brief orientation to Salesforce Marketing Cloud
* The Customer Journey Revolution
* Journey Builder
* Customer Journey Applications
* Interaction Components
* Workflow Document Format (WDF)
* Custom Activities