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31. Jay Gaines: How CMOs Manage Acquisitions and Big Marketing Pet Peeves

CMO Confessions

English - July 09, 2020 21:53 - 32 minutes - 29.7 MB - ★★★★★ - 5 ratings
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Previous Episode: 30: Alison Orsi of IBM Europe: What Does Agile Marketing Look Like in One of the Largest Enterprises
Next Episode: 32. John Steinert: Tips on Career Management, Tools of the Trade and Making Career Pivots Happen

What’s a CMO to do when their company gets acquired? Jay Gaines, former CMO of SiriusDecisions and Forrester, explains the process, the cultural shifts and how both marketing teams came to work together after a massive acquisition. Jay also dives into what he loves and hates about marketing today. Sit back and relax. It’s another edition of CMO Confessions. 


 


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