CMO Confessions artwork

03 Post-Sales, Customer Lifecycles, and Cooking! with Megan Heuer of Sirius Decisions

CMO Confessions

English - March 28, 2018 16:18 - 33 minutes - 30.4 MB - ★★★★★ - 5 ratings
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Previous Episode: 02 The Ideal Customer Profile with Heidi Bullock of Engagio
Next Episode: 04 Book-Writing, Team-Building, and Relationships with Jeffrey Rohrs of Yext

A lot of today are suffering from a critical mistake: they're entirely missing the post-sale game. Learn how you can step up to the plate as Joe Hyland, CMO of ON24, and Megan Heuer, Vice President of Research at SiriusDecisions, discuss what goes into a successful customer lifecycle, account-based marketing program and much, much more.

Follow Megan on Twitter: https://twitter.com/megheuer 
See what Megan's cooking at: https://twitter.com/frommegskitchen 
Learn more about Sirius Decisions: https://www.siriusdecisions.com/ 

Learn more about ON24 here: https://www.on24.com/ 
Follow ON24 on Twitter: https://twitter.com/ON24 

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