Create a Preference Center
Clues for the Clueless Email Marketer
English - September 13, 2018 19:53 - 6 minutes - 5.2 MB - ★★★★★ - 1 ratingBusiness emailmarketing marketer smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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It's a good idea to let your subscribers manage the communications they receive from you. Especially when they're about to otherwise unsubscribe. That's what a preference center does. You can let them choose how often they hear from you and even the type of content they receive.