The Importance of Behavioral Finance, and the Future of the Investment Industry with Noreen Beaman

Firms and investment professionals must keep up. Tech innovations, demographic shifts, redefined client-advisor engagement—you name it. The future of the investment management industry is promising. But, how can the industry keep its vision to provide continuous better outcomes for clients?
In this episode, Rusty and Robyn talk with Noreen Beaman, President at Orion Advisor Solutions. 
Aside from oversight of the firm’s operations, Noreen serves as a leader and a mentor to almost 1200 investment professionals at Orion. Her focus is mainly on the firm’s investments and sales and marketing operations. Prior to that, Noreen was the Founding Partner and CEO at Brinker Capital where she offered her expertise for 29 years
Noreen talks with Rusty and Robyn about the importance of behavioral finance, the strategies of being a successful professional, and the future of Orion and the entire investment industry.

Key Takeaways

[04:28] -  What is the secret to being a successful investment firm?

[05:45] - Noreen’s industry forecast.

[07:37] - What Noreen is most excited about for Orion's future.

[08:46] - Why mentors are so important.

[11:40] - How to bridge the gender gap in finance.

[13:47] - The effect of financial advising on Noreen's life.

[15:03] - How a financial advisor can land a dream job in the advisory space.

[16:21] - Noreen's tip for financial advisors: Listen.

[17:32] - Noreen’s fiction and non-fiction reading list.

[20:23] - How to take the first step as an investment professional.

[21:21] - Essential books on financial advising.

[22:25] - Noreen’s podcast recommendations.

[23:21] - How the president of an investment firm stays on top of every aspect of her life.

Quotes
[06:13] - “The consumer today and the end investor is smarter than they've ever been because they have access to so much information. They're going to drive for continued personalization. And I'm a big believer in that. We need to be ahead of that curve, thinking about what they are going to want.” - @nbeaman
[13:15] - “There are women in our organization that have had the opportunity to be successful. And now we need to continue to mentor and bring the next generation of young women into this industry.” - @nbeaman
[15:40] - “This is not an easy business. I would say it's not for the faint of heart. So this is not an easy job to have. It's a lot of responsibility, but going after that with the right attitude and being resilient, and being able to weather those storms, when the markets go in a direction that you might not have expected them to—it’s important to have an open mind.” - @nbeaman

Links 

Noreen Beaman on Twitter

Noreen Beaman on LinkedIn

Orion Advisor Solutions

Born To Run by Bruce Springsteen

Ernst and Young

St. Peter’s University

Orion’s 3D Risk Profile

Chuck Widger

Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman

What Great Managers Do by Marcus Buckingham | Harvard Business Review

Money Management Institute

Harry Truman

What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith

The Lincoln Highway by Amor Towles

Charlotte’s Web by E.B White

Jane Eyre by Charlotte Bronte

Man’s Search For Meaning by Viktor E. Frankl

The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden

House of Gucci (2021)

The Intelligent Investor by Benjamin Graham

The Behavioral Investor by Daniel Crosby

Storytelling For Financial Advisors: How Top Producers Sell by Scott West

Standard Deviations with Dr. Daniel Crosby Podcast

Eric Clarke

Connect with our hosts

Rusty Vanneman

Robyn Murray

Subscribe and stay in touch

Apple Podcasts

Spotify

Google Podcasts

0150-OPS-1/24/2022

Firms and investment professionals must keep up. Tech innovations, demographic shifts, redefined client-advisor engagement—you name it. The future of the investment management industry is promising. But, how can the industry keep its vision to provide continuous better outcomes for clients?

In this episode, Rusty and Robyn talk with Noreen Beaman, President at Orion Advisor Solutions. 

Aside from oversight of the firm’s operations, Noreen serves as a leader and a mentor to almost 1200 investment professionals at Orion. Her focus is mainly on the firm’s investments and sales and marketing operations. Prior to that, Noreen was the Founding Partner and CEO at Brinker Capital where she offered her expertise for 29 years

Noreen talks with Rusty and Robyn about the importance of behavioral finance, the strategies of being a successful professional, and the future of Orion and the entire investment industry.

Key Takeaways

[04:28] -  What is the secret to being a successful investment firm?
[05:45] - Noreen’s industry forecast.
[07:37] - What Noreen is most excited about for Orion's future.
[08:46] - Why mentors are so important.
[11:40] - How to bridge the gender gap in finance.
[13:47] - The effect of financial advising on Noreen's life.
[15:03] - How a financial advisor can land a dream job in the advisory space.
[16:21] - Noreen's tip for financial advisors: Listen.
[17:32] - Noreen’s fiction and non-fiction reading list.
[20:23] - How to take the first step as an investment professional.
[21:21] - Essential books on financial advising.
[22:25] - Noreen’s podcast recommendations.
[23:21] - How the president of an investment firm stays on top of every aspect of her life.

Quotes

[06:13] - “The consumer today and the end investor is smarter than they've ever been because they have access to so much information. They're going to drive for continued personalization. And I'm a big believer in that. We need to be ahead of that curve, thinking about what they are going to want.” - @nbeaman

[13:15] - “There are women in our organization that have had the opportunity to be successful. And now we need to continue to mentor and bring the next generation of young women into this industry.” - @nbeaman

[15:40] - “This is not an easy business. I would say it's not for the faint of heart. So this is not an easy job to have. It's a lot of responsibility, but going after that with the right attitude and being resilient, and being able to weather those storms, when the markets go in a direction that you might not have expected them to—it’s important to have an open mind.” - @nbeaman

Links 

Noreen Beaman on Twitter
Noreen Beaman on LinkedIn
Orion Advisor Solutions
Born To Run by Bruce Springsteen
Ernst and Young
St. Peter’s University
Orion’s 3D Risk Profile
Chuck Widger
Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman
What Great Managers Do by Marcus Buckingham | Harvard Business Review
Money Management Institute
Harry Truman
What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith
The Lincoln Highway by Amor Towles
Charlotte’s Web by E.B White
Jane Eyre by Charlotte Bronte
Man’s Search For Meaning by Viktor E. Frankl
The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden
House of Gucci (2021)
The Intelligent Investor by Benjamin Graham
The Behavioral Investor by Daniel Crosby
Storytelling For Financial Advisors: How Top Producers Sell by Scott West
Standard Deviations with Dr. Daniel Crosby Podcast
Eric Clarke

Connect with our hosts

Rusty Vanneman
Robyn Murray

Subscribe and stay in touch

Apple Podcasts
Spotify
Google Podcasts

0150-OPS-1/24/2022