Pathways to Business Growth with Mike Van Wyk

In today’s episode, Rusty and Robyn talk with Mike Van Wyk, Vice President of Research and Insights for Capital Group.
Mike has studied human behavior throughout his two-decade career to better understand what truly drives consumer behavior and business growth. Whether it be packaged goods or financial services, Mike brings game-changing insights to the table. His research helps others skyrocket the growth of their business or their professional career.
Mike talks with Rusty and Robyn about the difference between a “sage” and “caregiver” advisor and the three success factors of existing high-growth firms.
"Every financial professional has to have a side that's more quant-focused and can talk the numbers, but you also have to be able to connect emotionally with your clients and be there as a support for them. Those who are most successful are those who understand there's an aspect of being a sage that they need to bring to the job daily, and there's an aspect of being a caregiver that needs to be present there as well.” ~ Mike Van Wyk

Main Takeaways 
Three success factors of the highest growth firms are the always-on acquisition factor, relationship alpha, and strategic skills. All habits, behaviors, and practices during client engagement should be refined to achieve high performance and increase revenues.

Spend more time on high-value business activities. Advisors easily get distracted with small tasks, when they should be spending their time on growth creation.

Advisors need help, too. It's best to tap into resources about advisor-client engagement that are backed by robust data.

There are two types of advisors: the ‘sages’ who like numbers and the ‘caregivers’ who like helping people. An effective advisor has to find a balance between these two.

Links
Mike Van Wyk on LinkedIn

Capital Group

PracticeLab

Coca-Cola

Walmart

Proctor and Gamble

Capital System

Pathways to Growth: Advisor Benchmarking Study

Noise: A Flaw in Human Judgment by Daniel Kahneman

What Retirees Want: A Holistic View of Life’s Third Age by Ken Dychtwald

Hidden Brain Podcast

Connect with our hosts
Rusty Vanneman

Robyn Murray

Subscribe and stay in touch
Apple Podcasts

Spotify

Google Podcasts

2731-OPS-10/25/2021

In today’s episode, Rusty and Robyn talk with Mike Van Wyk, Vice President of Research and Insights for Capital Group.

Mike has studied human behavior throughout his two-decade career to better understand what truly drives consumer behavior and business growth. Whether it be packaged goods or financial services, Mike brings game-changing insights to the table. His research helps others skyrocket the growth of their business or their professional career.

Mike talks with Rusty and Robyn about the difference between a “sage” and “caregiver” advisor and the three success factors of existing high-growth firms.

"Every financial professional has to have a side that's more quant-focused and can talk the numbers, but you also have to be able to connect emotionally with your clients and be there as a support for them. Those who are most successful are those who understand there's an aspect of being a sage that they need to bring to the job daily, and there's an aspect of being a caregiver that needs to be present there as well.” ~ Mike Van Wyk

Main Takeaways 
Three success factors of the highest growth firms are the always-on acquisition factor, relationship alpha, and strategic skills. All habits, behaviors, and practices during client engagement should be refined to achieve high performance and increase revenues.
Spend more time on high-value business activities. Advisors easily get distracted with small tasks, when they should be spending their time on growth creation.
Advisors need help, too. It's best to tap into resources about advisor-client engagement that are backed by robust data.
There are two types of advisors: the ‘sages’ who like numbers and the ‘caregivers’ who like helping people. An effective advisor has to find a balance between these two.

Links
Mike Van Wyk on LinkedIn
Capital Group
PracticeLab
Coca-Cola
Walmart
Proctor and Gamble
Capital System
Pathways to Growth: Advisor Benchmarking Study
Noise: A Flaw in Human Judgment by Daniel Kahneman
What Retirees Want: A Holistic View of Life’s Third Age by Ken Dychtwald
Hidden Brain Podcast

Connect with our hosts
Rusty Vanneman
Robyn Murray

Subscribe and stay in touch
Apple Podcasts
Spotify
Google Podcasts

2731-OPS-10/25/2021