Security Marketing? Every Product Needs a Story!
Cloud Security Podcast by Google
English - July 06, 2021 17:35 - 23 minutes - 32.7 MB - ★★★★★ - 33 ratingsTechnology cloudsecurity cloud cybersecurity security Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Securing Multi-Cloud from a CISO Perspective, Part 3
Guest:
Kelly Anderson, Head of Product Marketing, User Protection Services @ Google CloudTopics:
What is marketing, really? Why is it sometimes reviled by the technologists? What makes a great marketer in cloud security? What’s different about cloud security marketing, as opposed to regular old on-premise security marketing? Is there still FUD in the cloud? Which things are the easiest or hardest to do in Google Cloud Security marketing? How do you talk about products so they stand out from the noise? How’s Google Cloud marketing helping our users stay ahead of the adversaries?Resources:
Security insights that help customers stay up to date Customer case studies on our security products Quarterly Google Cloud Security Talks Cloud security webinars on BrightTALK and Cloud OnAir Identity and security blogs on the Google Cloud blog