Exploring the World of Product-Led Growth with Sam Richard
The Business of Open Source
English - January 25, 2023 08:30 - 27 minutes - 39.6 MB - ★★★★ - 3 ratingsTechnology Business Entrepreneurship open source open source startup founder stories business end user stories real world Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Sam Richard, Head of Growth at ngrok, joins me to talk about product-led growth in open source and ngrok’s history in open source.
In this episode, Sam and I discuss product-led growth - how it differs from a traditional sales model, what metrics founders can use to track their development, and how to find your activation metrics. We also review what kind of companies would benefit from a product-led approach, who might not, and how companies can avoid mistakes others have made in implementing the strategy.
Highlights:
Sam introduces herself and shares her definition of product-led growth (0:45)Traditional metrics vs. product-led metrics (8:53)How product-led growth evolves once a company moves past the early stages (13:12)What kind of companies or founders product led growth is appropriate for (14:54)Sam and Emily explore questions about products that buyers love, but users hate (19:53)Moving from product-led growth to a sales-led model (21:15)Sam reviews ngrok’s moves from open source to closed source and back (23:57)Links:
Sam
LinkedIn: https://www.linkedin.com/in/sam-crowell-richard/Twitter: https://twitter.com/SamCRichardCompany: https://ngrok.com/productbenchmarks.com