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Ep 69 / REDEFINING AND REINVENTING BRAND IDENTITY WITH ‘FOREVER’ COMPANY VISION / Margaret Molloy & Matthias Mencke, Siegel+Gale
Cloud and Clear
English - October 20, 2020 06:09 - 41 minutes - 66.7 MB - ★★★★★ - 45 ratingsTechnology anthos bigquery enterprise gcp cloud google googlecloud kubernetes tech technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Just one week after the launch of SADA’s rebrand, Margaret Molloy, CMO and Matthias Mencke, Group Creative Director, from Siegel+Gale join us to discuss the process of creating a new brand for a “forever” company. They reveal their views on branding in this new world and best practices for activating a new brand. From their first impression of SADA to the rebrand launch, Molloy and Mencke walk through the creative process and explain how they created visuals to reflect the spirit of SADA.
Hosts: Tony Safoian & Narine Galstian
Guests: Margaret Molloy & Matthias Mencke
Connect on Twitter:
https://twitter.com/cloudnclear
https://twitter.com/MargaretMolloy
Connect on LinkedIn:
https://www.linkedin.com/company/sada/
https://www.linkedin.com/in/safoian/
https://www.linkedin.com/in/ngalstian/
https://www.linkedin.com/in/margaretmolloy/
https://www.linkedin.com/in/matthias-mencke-08598b2/
Additional Resources:
To learn more, visit SADA.com.