Clotheshorse with Amanda Lee McCarty artwork

Minisode 2: Chokers, AIM, gURLs, and Snail Mail: The Rise + Fall of Delia's

Clotheshorse with Amanda Lee McCarty

English - August 12, 2020 14:21 - 1 hour - 59.2 MB
Fashion & Beauty Arts Business fashion fast fashion sustainability retail shopping slow fashion personal style secondhand fashion workers rights Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 8: A Conveyor Belt Pooping Out Clothing (Even more tales of excess inventory)
Next Episode: Episode 9: Infused Olive Oils and Space Jam Tees: The world of off-price retailers, part I

We follow the rise and fall of iconic 90s catalog/brand Delia's.  This brand set the precedent for how brands engage and sell to us in the 21st century, yet it could not survive the e-commerce era.  What happened?  Amanda gets to the bottom of it, setting the context by explaining the life of a teenager in the 90s.  We will learn a little bit more about the art of collecting addresses of potential customers, the origins of Delia's famous font, and how Alloy (almost) saved the day.  Of course, it wouldn't be an episode of Clotheshorse if we didn't get a little political, so we'll also be discussing classism along the way.

Thoughts? Episode suggestions? Fond stories about Delia's/being a teen in the 90s?  Drop us a line at [email protected] 
Or find us on instagram @clotheshorsepodcast