Closing is the most misunderstood part of the sales process. 

 

I’ve encountered numerous salespeople pressuring prospects to avail the solution they offer, only to be disheartened that this strategy does not work. 

 

To successfully close the sale, you need to open your prospect’s eyes into understanding that your offer is much less riskier than them staying where they are and this happens during the discovery phase. 

 

In so doing, you’re helping prospects persuade themselves to move forward and commit to getting what you offer in order to solve their problems. 

 

It’s a sure win-win for you and your prospect. Check out this episode today! 

 

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Resources:

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