Clickbait & Switch
54 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 1 ratingCutting through the bullshit of digital marketing and advertising can be a full time job. We’ll do that work for you and let you know what you need to know, what you should ignore, and what you should really be paying attention to from the world’s biggest players.
This podcast is brought to you by CloudRaker, a Creative & Technology agency based in Montreal and Toronto and is hosted by Associate Creative Director Mark Dolynskyj & Strategy Director Gisela Sleizer.
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Episodes
2021: Week 29 | Clickbait & Vacation
July 20, 2021 12:00 - 44 seconds - 710 KBClickbait & Switch is going on a summer break! We'll be back in a couple of weeks - so stay tuned! This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). Special thanks to Jacob Moquin-Carle who edits the sound of this...
2021: Week 27 | We ask a Retail Prescriptor what sectors were left behind by the COVID-19 acceleration
July 14, 2021 13:04 - 11 minutes - 10.3 MBToday’s special episode is borrowed from the Mojo Moments podcast. The Mojo Moments podcast is about getting inside the heads of business pioneers and learning - okay, stealing - as many tips about how they keep their mojo through the ups and downs of life, business, and everything else. There are dozens more interviews to catch up on. Subscribe wherever you get your podcasts. https://www.cloudraker.com/en/podcasts/mojo-moments-podcast Special thanks to Jacob Moquin-Carle who edits the soun...
2021: Week 28 | We ask a Retail Prescriptor what sectors were left behind by the COVID-19 acceleration
July 14, 2021 13:04 - 11 minutes - 10.3 MBToday’s special episode is borrowed from the Mojo Moments podcast. The Mojo Moments podcast is about getting inside the heads of business pioneers and learning - okay, stealing - as many tips about how they keep their mojo through the ups and downs of life, business, and everything else. There are dozens more interviews to catch up on. Subscribe wherever you get your podcasts. https://www.cloudraker.com/en/podcasts/mojo-moments-podcast Special thanks to Jacob Moquin-Carle who edits the soun...
2021: Week 27 | How TikTok Took Over the World
July 06, 2021 13:06 - 21 minutes - 19.7 MBOn today’s show, we explore where TikTok came from, how trends take off, and where do they go next? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Business Insider, The Guardia...
2021: Week 26 | What’s happened so far this year?
June 29, 2021 12:48 - 17 minutes - 15.8 MBOn today’s show, we look at how six months down in 2021 there are some key trends to note, ignore, and follow closely. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Michael Ge...
2021: Week 25 | Ronaldo Makes Coke Take a Dive
June 23, 2021 17:43 - 15 minutes - 14.7 MBOn today’s show, we explore how ads will follow you into your virtual worlds, Twitch gets all wet, and how Ronaldo can cause Coke’s value to dive by $4B with a wave of his hand. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark a...
2021: Week 24 | Trailers, But Make it Fashion
June 15, 2021 12:00 - 15 minutes - 14.6 MBOn today’s show, Pinterest Shopping is the mall of the future, TikTok might DeepFake the US, and premium fashion is making your driveway the new runway. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this epis...
2021: Week 23 | The Minority Report is Coming
June 08, 2021 16:51 - 14 minutes - 13.8 MBOn today’s show, Google subtly hints at the future of interfaces, TikTok goes old-school radio star, and your next way to shop or sell might be via chat. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this ep...
2021: Week 22 | Amazon, M.D. Might Do House Calls
June 01, 2021 14:44 - 14 minutes - 13 MBOn today’s show, Instagram adds more shoppable features, Zoom still thinks it’s 2020, and Amazon wants to become the USA's favourite doctor… This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read ...
2021: Week 21 | Retail Battle Lines are Drawn
May 26, 2021 14:23 - 16 minutes - 15.5 MBOn today’s show, Snap announces cool new stuff, Twitter has lame stuff leaked, and Google unveils its retail plan to take on Amazon. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles...
2021: Week 19 | Shop Around the Clock on TiKTok
May 18, 2021 17:46 - 15 minutes - 14.5 MBOn today’s show, TiKTok wants in on in-app shopping in a big way, Elon is giving the SEC heart palpitations, and government’s are still trying to regulate social media. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela...
2021: Week 20 | Shop Around the Clock on TiKTok
May 18, 2021 17:46 - 15 minutes - 14.5 MBOn today’s show, TiKTok wants in on in-app shopping in a big way, Elon is giving the SEC heart palpitations, and government’s are still trying to regulate social media. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela...
2021: Week 19 | The Hunt for a Not-so-Red October
May 11, 2021 15:53 - 16 minutes - 15.7 MBOn today’s show, Mark and Gisela put on deerstalker hats and look at how Snapchat is hunting creators, app makers are hunting tech companies, Rapchat is hunting rappers, and Twitter is hunting recurring revenue streams. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and ...
2021: Week 18 | Everyone is now officially a brand
May 04, 2021 22:08 - 13 minutes - 12.9 MBOn today’s show, Mark and Gisela look at Instagram’s move to win over content creators, more social platforms get an audio feature, and there’s a new competitor to Amazon Prime. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark a...
2021: Week 17 | Amazon stores, Parler, and Facebook are back, baby!
April 27, 2021 17:14 - 14 minutes - 13.4 MBOn today’s show, Mark and Gisela break down how Amazon is about to take over brick and mortar, how Apple gives in to the Far Right, and how Facebook might be cool again??? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gis...
Week 17 2021 | Amazon stores, Parler, and Facebook are back, baby!
April 27, 2021 17:14 - 14 minutes - 13.4 MBOn today’s show, Mark and Gisela break down how Amazon is about to take over brick and mortar, how Apple gives in to the Far Right, and how Facebook might be cool again??? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gis...
2021: Week 16 | A DIFFERENT GREEN FOR 420
April 21, 2021 16:35 - 14 minutes - 13.7 MBOn today’s show, Mark and Gisela discuss Pinterest’s spring cleaning, Nike looks to greenify itself, and how greenhouse emissions might be coming to a package near you. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisel...
Week 16 2021 | A DIFFERENT GREEN FOR 420
April 21, 2021 16:35 - 14 minutes - 13.7 MBOn today’s show, Mark and Gisela discuss Pinterest’s spring cleaning, Nike looks to greenify itself, and how greenhouse emissions might be coming to a package near you. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisel...
Week 16 2021 | A DIFFERENT GREEN FOR 420
April 21, 2021 15:41 - 14 minutes - 13.7 MBOn today’s show, Mark and Gisela discuss Pinterest’s spring cleaning, Nike looks to greenify itself, and how greenhouse emissions might be coming to a package near you. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisel...
Mojo Moments Excerpt | Tony Chapman discusses why brands and marketing need unique emotional positioning to succeed
April 16, 2021 13:14 - 14 minutes - 13.3 MBOn today’s bonus show, we steal a clip from a Mojo Moments interview with marketing legend Tony Chapman as he clarifies why marketing needs to strike an emotional core to stand out. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp To listen to the rest of this episode and other Mojo Moments episodes, http://bit.ly/tonyonmojomoments
Week 15 2021 | You can now pay creators on Clubhouse, we discuss Volv’s biases, and Burberry is creating stylish skins for Honour of Kings
April 13, 2021 20:22 - 14 minutes - 13.8 MBOn today’s show, Mark and Gisela talk about how clubhouse now has payments, Volv is an app that sounds like a body part, and Burberry is keeping it fresh with outfits for video games. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp If you want to check out the Burberry virtual store we discuss, here’s the link https://burberry-ginza.com/ Thanks to CloudRaker for providing s...
2021: Week 15 | You can now pay creators on Clubhouse, we discuss Volv’s biases, and Burberry is creating stylish skins for Honour of Kings
April 13, 2021 20:22 - 14 minutes - 13.8 MBOn today’s show, Mark and Gisela talk about how clubhouse now has payments, Volv is an app that sounds like a body part, and Burberry is keeping it fresh with outfits for video games. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp If you want to check out the Burberry virtual store we discuss, here’s the link https://burberry-ginza.com/ Thanks to CloudRaker for providing s...
2021: Week 14 | LinkedIn gets creator mode, we debate Discord, and vintage clothes are going mainstream in Toronto
April 07, 2021 18:07 - 15 minutes - 14.1 MBOn today’s show, Mark and Gisela talk about how LinkedIn is laying the foundation for its upcoming Marketplace and how Facebook is getting into newsletters, whether there is a quick win for marketers on Discord, and discuss if the future of retail will be used. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we s...
Week 14 2021 | LinkedIn gets creator mode, we debate Discord, and vintage clothes are going mainstream in Toronto
April 07, 2021 18:07 - 15 minutes - 14.1 MBOn today’s show, Mark and Gisela talk about how LinkedIn is laying the foundation for its upcoming Marketplace and how Facebook is getting into newsletters, whether there is a quick win for marketers on Discord, and discuss if the future of retail will be used. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we s...
2021: Week 13 | The Hudson’s Bay, YouTube, and supply chain madness float our boat this week
March 30, 2021 13:45 - 12 minutes - 11.3 MBOn today’s show, Mark and Gisela discuss Hudson’s Bay new online Marketplace, YouTube’s beta testing an auto-detect feature, and the busted global supply chain. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this e...
Week 13 2021 | The Hudson’s Bay, YouTube, and supply chain madness float our boat this week
March 30, 2021 13:45 - 12 minutes - 11.3 MBOn today’s show, Mark and Gisela discuss Hudson’s Bay new online Marketplace, YouTube’s beta testing an auto-detect feature, and the busted global supply chain. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this e...
2021: Week 12 | Snapchat helps you to find your next fit, Facebook’s got tricks up its sleeves, and it’s raining NFT talk with a first person account
March 24, 2021 15:18 - 30 minutes - 28.3 MBOn today’s show, Snapchat wants to be your dressing room, Facebook is connecting VR to your wrists, we’re going to say hi and bye to Paramount+ and we’ll get a first person account of NFT mining.
Week 11 2021 | It’s NFT Time
March 16, 2021 19:44 - 12 minutes - 11.7 MBOn today’s show, Mark and Gisela discuss how Snap’s getting its groove back, Instagram future might include audio, and why are NFTs all the rage. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read...
2021: Week 11 | It’s NFT Time
March 16, 2021 19:44 - 12 minutes - 11.7 MBOn today’s show, Mark and Gisela discuss how Snap’s getting its groove back, Instagram future might include audio, and why are NFTs all the rage. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read...
2021: Week 10 | Marketing’s No-Cookie Diet
March 09, 2021 22:14 - 20 minutes - 18.7 MBOn today’s show, Mark and Gisela dive into the world of internet cookies, online tracking, and where a cookie-less future might take us. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp We mentioned a blog post by David Temkin from Google, it’s this one: https://blog.google/products/ads-commerce/a-more-privacy-first-web/ Thanks to CloudRaker for providing support for our pod...
2021: Week 09 | Show Us The Money
March 02, 2021 21:01 - 10 minutes - 9.58 MBOn this week’s show Mark and Gisela discuss TikTok’s self-serve ad manager for Canada, Spotify’s new monetization plan for podcasters, Tween nostalgia for non-instant photos, and LinkedIn’s big swing into the world of freelancers. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in th...
2021: Week 08 | Facebook and Australia Play Chicken
February 23, 2021 20:37 - 13 minutes - 12.9 MBOn today’s show, we review moves to make advertising more accessible, LinkedIn publishing an E-Zine, and how Australia might just rescue its news publishers from the jaws of Google and Facebook. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp To learn more about accessibility in design look at https://mismatch.design/ The Ontario’s guide to making website’s accessible is he...
2021: Week 07 | The EU Goes Bureaucrazy
February 16, 2021 21:40 - 11 minutes - 10.3 MBOn today’s show, Mark and Gisela explore how TikTok is now besties with Universal Music, why Pinterest has a widget, how to promote Clubhouse with ClubLink, and why the EU wants to end ad targeting once and for all. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the ...
2021: Week 06 | Google Unveils a New Kind Of Cookie
February 09, 2021 21:04 - 11 minutes - 10.6 MBOn today’s show, Mark and Gisela explore the new social app Yoni Circle, Facebook is crossing its streams with Instagram Reels, and Google’s new ad targeting technique. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). F...
2021: Week 05 | Twitter Whips Out Its Wallet... Again
February 02, 2021 19:38 - 10 minutes - 9.37 MBOn today’s show, Mark and Gisela explore how Vimeo’s lead gen improved without selling out, how Instagram has given us a new dashboard to ignore, and Twitter gets out its wallet one more time. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our ...
2021: Week 04 | Paging Dr. YouTube
January 26, 2021 19:33 - 10 minutes - 9.81 MBOn today’s show, Mark and Gisela explore how Pinterest is expanding its ecommerce features offer with a new AR filter, YouTube is developing medical content, Snapchat rolls out their version of pre-rolls, and we’ll introduce you to potentially the future of social media governance: Bluesky. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing su...
2020: Week 03 | Bitmojis Get a Socially Distanced Graduation
January 19, 2021 20:24 - 13 minutes - 12.1 MBOn today’s show, Mark and Gisela discuss Bitmoji University, Google blurring the search result boundaries with social content, “Honk” the app, and 6 tech trends we think will play a role this year in retail. Here is Shira Ovide's piece on WhatsApp's updated Terms & Conditions: https://www.nytimes.com/2021/01/13/technology/whatsapp-data.html. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly...
2021: Week 03 | Bitmojis Get a Socially Distanced Graduation
January 19, 2021 20:24 - 13 minutes - 12.1 MBOn today’s show, Mark and Gisela discuss Bitmoji University, Google blurring the search result boundaries with social content, “Honk” the app, and 6 tech trends we think will play a role this year in retail. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Shira Ovide’s explanation of WhatsApp’s data collection policies confusion can be found here: http://nyti.ms/3bDnozO Tha...
2020: Week 02 | The Sweet Sounds of 2021
January 12, 2021 18:00 - 12 minutes - 11.5 MBOn today’s show, Mark and Gisela discuss the buzz word “e-tail”, how Facebook is freaking out at Apple, and more moves in the “audio content” world. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we re...
2021: Week 02 | The Sweet Sounds of 2021
January 12, 2021 18:00 - 12 minutes - 11.5 MBOn today’s show, Mark and Gisela discuss the buzz word “e-tail”, how Facebook is freaking out at Apple, and more moves in the “audio content” world. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we r...
2021: Week 01 | Gisela’s Crystal Ball for 2021
January 05, 2021 16:00 - 15 minutes - 14 MBThis week Mark and Gisela discuss 2021. What’s here to stay, what’s changing, and what’s next. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, Th...
2020: Week 52 | Who’s Wearing Who in Wearables
December 22, 2020 15:28 - 12 minutes - 11.2 MBThis week Mark and Gisela discuss: Wearables. They go through the steps that lead us to today’s landscape, why COVID pushed them even more mainstream, and who’s wellness is really at stake. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own ...
2020: Week 51 | YouTube Takes Aim at Trolls
December 15, 2020 17:44 - 11 minutes - 10.3 MBThis week Mark and Gisela discuss: Twitter and Snapchat’s more harmonious union, Facebook finally gets sued by the US government, & YouTube takes aim at the Trolls. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For th...
2020: Week 50 | Kustomer is right for Facebook
December 08, 2020 16:25 - 9 minutes - 8.71 MBThis week Mark and Gisela discuss: why Facebook bought Kustomer, why Spotify is testing - who could have guessed it? - a Story-like feature, and where the cool kids are hanging these days. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (...
2020: Week 49 | Sherwin-Williams gives TikTok star a pink slip
December 02, 2020 14:57 - 11 minutes - 10.4 MBThis week Mark and Gisela discuss: Pinterest getting into online events, Instagram expanding ‘Guides’ and branded content capabilities, Snapchat launching a feature called Spotlight and finally we’ll talk about the epic failure by the people running Sherwin-Williams paint. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podc...
2020: Week 48 | Shopify Goes Green for Black Friday
November 26, 2020 14:39 - 11 minutes - 10.3 MBThis week Mark and Gisela discuss: which companies are going green for Black Friday, Netflix is testing linear TV, and many platforms are making changes that are testing their users’ patience. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our ...
2020: Week 47 | NBC Wants To Be The Shipping Channel
November 17, 2020 19:23 - 12 minutes - 11.5 MBThis week Mark and Gisela discuss: YouTube wants to be Spotify territory, TikTok wants to be YouTube, Instagram wants to be TikTok, and NBC wants to be The Shopping Channel. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisel...
2020: Week 47 | NBC wants to be The Shipping Channel
November 17, 2020 19:23 - 12 minutes - 11.5 MBThis week Mark and Gisela discuss: YouTube wants to be Spotify territory, TikTok wants to be YouTube, Instagram wants to be TikTok, and NBC wants to be The Shopping Channel. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisel...
2020: Week 46 | Can Con Goes Digital
November 13, 2020 21:45 - 12 minutes - 11.6 MBThis week Mark and Gisela discuss: WhatsApp Payments, Snapchat changes, more challenges to Apples App store policies, and Canadian Content Politics while almost completely avoiding the US election … almost. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes ...
2020: Week 45 | Shop Tok
November 13, 2020 21:30 - 8 minutes - 7.66 MBThis week Mark and Gisela discuss: the newest of Snapchat’s filters and their possible implications, a paradigm shift in translation AI thanks to Facebook, a new Google blunder, and how Shopify and TikTok are combining to rule the world. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinion...