Clickbait & Switch artwork

Clickbait & Switch

32 episodes - English - Latest episode: 3 days ago - ★★★★★ - 1 rating

Cutting through the bullshit of digital marketing and advertising can be a full time job. We’ll do that work for you and let you know what you need to know, what you should ignore, and what you should really be paying attention to from the world’s biggest players.

This podcast is brought to you by CloudRaker, a Creative & Technology agency based in Montreal and Toronto and is hosted by Associate Creative Director Mark Dolynskyj & Strategy Director Gisela Sleizer.

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Episodes

Mojo Moments Excerpt | Tony Chapman discusses why brands and marketing need unique emotional positioning to succeed

April 16, 2021 13:14 - 14 minutes - 13.3 MB

On today’s bonus show, we steal a clip from a Mojo Moments interview with marketing legend Tony Chapman as he clarifies why marketing needs to strike an emotional core to stand out. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp To listen to the rest of this episode and other Mojo Moments episodes, http://bit.ly/tonyonmojomoments

Week 15 2021 | You can now pay creators on Clubhouse, we discuss Volv’s biases, and Burberry is creating stylish skins for Honour of Kings

April 13, 2021 20:22 - 14 minutes - 13.8 MB

On today’s show, Mark and Gisela talk about how clubhouse now has payments, Volv is an app that sounds like a body part, and Burberry is keeping it fresh with outfits for video games. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp If you want to check out the Burberry virtual store we discuss, here’s the link https://burberry-ginza.com/ Thanks to CloudRaker for providing s...

Week 14 2021 | LinkedIn gets creator mode, we debate Discord, and vintage clothes are going mainstream in Toronto

April 07, 2021 18:07 - 15 minutes - 14.1 MB

On today’s show, Mark and Gisela talk about how LinkedIn is laying the foundation for its upcoming Marketplace and how Facebook is getting into newsletters, whether there is a quick win for marketers on Discord, and discuss if the future of retail will be used. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we s...

Week 13 2021 | The Hudson’s Bay, YouTube, and supply chain madness float our boat this week

March 30, 2021 13:45 - 12 minutes - 11.3 MB

On today’s show, Mark and Gisela discuss Hudson’s Bay new online Marketplace, YouTube’s beta testing an auto-detect feature, and the busted global supply chain. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this e...

2021: Week 12 | Snapchat helps you to find your next fit, Facebook’s got tricks up its sleeves, and it’s raining NFT talk with a first person account

March 24, 2021 15:18 - 30 minutes - 28.3 MB

On today’s show, Snapchat wants to be your dressing room, Facebook is connecting VR to your wrists, we’re going to say hi and bye to Paramount+ and we’ll get a first person account of NFT mining.

Week 11 2021 | It’s NFT Time

March 16, 2021 19:44 - 12 minutes - 11.7 MB

On today’s show, Mark and Gisela discuss how Snap’s getting its groove back, Instagram future might include audio, and why are NFTs all the rage. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read...

2021: Week 11 | It’s NFT Time

March 16, 2021 19:44 - 12 minutes - 11.7 MB

On today’s show, Mark and Gisela discuss how Snap’s getting its groove back, Instagram future might include audio, and why are NFTs all the rage. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read...

2021: Week 10 | Marketing’s No-Cookie Diet

March 09, 2021 22:14 - 20 minutes - 18.7 MB

On today’s show, Mark and Gisela dive into the world of internet cookies, online tracking, and where a cookie-less future might take us. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp We mentioned a blog post by David Temkin from Google, it’s this one: https://blog.google/products/ads-commerce/a-more-privacy-first-web/ Thanks to CloudRaker for providing support for our pod...

2021: Week 09 | Show Us The Money

March 02, 2021 21:01 - 10 minutes - 9.58 MB

On this week’s show Mark and Gisela discuss TikTok’s self-serve ad manager for Canada, Spotify’s new monetization plan for podcasters, Tween nostalgia for non-instant photos, and LinkedIn’s big swing into the world of freelancers. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in th...

2021: Week 08 | Facebook and Australia Play Chicken

February 23, 2021 20:37 - 13 minutes - 12.9 MB

On today’s show, we review moves to make advertising more accessible, LinkedIn publishing an E-Zine, and how Australia might just rescue its news publishers from the jaws of Google and Facebook. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp To learn more about accessibility in design look at https://mismatch.design/ The Ontario’s guide to making website’s accessible is he...

2021: Week 07 | The EU Goes Bureaucrazy

February 16, 2021 21:40 - 11 minutes - 10.3 MB

On today’s show, Mark and Gisela explore how TikTok is now besties with Universal Music, why Pinterest has a widget, how to promote Clubhouse with ClubLink, and why the EU wants to end ad targeting once and for all. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the ...

2021: Week 06 | Google Unveils a New Kind Of Cookie

February 09, 2021 21:04 - 11 minutes - 10.6 MB

On today’s show, Mark and Gisela explore the new social app Yoni Circle, Facebook is crossing its streams with Instagram Reels, and Google’s new ad targeting technique. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). F...

2021: Week 05 | Twitter Whips Out Its Wallet... Again

February 02, 2021 19:38 - 10 minutes - 9.37 MB

On today’s show, Mark and Gisela explore how Vimeo’s lead gen improved without selling out, how Instagram has given us a new dashboard to ignore, and Twitter gets out its wallet one more time. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our ...

2021: Week 04 | Paging Dr. YouTube

January 26, 2021 19:33 - 10 minutes - 9.81 MB

On today’s show, Mark and Gisela explore how Pinterest is expanding its ecommerce features offer with a new AR filter, YouTube is developing medical content, Snapchat rolls out their version of pre-rolls, and we’ll introduce you to potentially the future of social media governance: Bluesky. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing su...

2021: Week 03 | Bitmojis Get a Socially Distanced Graduation

January 19, 2021 20:24 - 13 minutes - 12.1 MB

On today’s show, Mark and Gisela discuss Bitmoji University, Google blurring the search result boundaries with social content, “Honk” the app, and 6 tech trends we think will play a role this year in retail. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Shira Ovide’s explanation of WhatsApp’s data collection policies confusion can be found here: http://nyti.ms/3bDnozO Tha...

2020: Week 03 | Bitmojis Get a Socially Distanced Graduation

January 19, 2021 20:24 - 13 minutes - 12.1 MB

On today’s show, Mark and Gisela discuss Bitmoji University, Google blurring the search result boundaries with social content, “Honk” the app, and 6 tech trends we think will play a role this year in retail. Here is Shira Ovide's piece on WhatsApp's updated Terms & Conditions: https://www.nytimes.com/2021/01/13/technology/whatsapp-data.html. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly...

2020: Week 02 | The Sweet Sounds of 2021

January 12, 2021 18:00 - 12 minutes - 11.5 MB

On today’s show, Mark and Gisela discuss the buzz word “e-tail”, how Facebook is freaking out at Apple, and more moves in the “audio content” world. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we re...

2021: Week 02 | The Sweet Sounds of 2021

January 12, 2021 18:00 - 12 minutes - 11.5 MB

On today’s show, Mark and Gisela discuss the buzz word “e-tail”, how Facebook is freaking out at Apple, and more moves in the “audio content” world. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we r...

2021: Week 01 | Gisela’s Crystal Ball for 2021

January 05, 2021 16:00 - 15 minutes - 14 MB

This week Mark and Gisela discuss 2021. What’s here to stay, what’s changing, and what’s next. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, Th...

2020: Week 52 | Who’s Wearing Who in Wearables

December 22, 2020 15:28 - 12 minutes - 11.2 MB

This week Mark and Gisela discuss: Wearables. They go through the steps that lead us to today’s landscape, why COVID pushed them even more mainstream, and who’s wellness is really at stake. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own ...

2020: Week 51 | YouTube Takes Aim at Trolls

December 15, 2020 17:44 - 11 minutes - 10.3 MB

This week Mark and Gisela discuss: Twitter and Snapchat’s more harmonious union, Facebook finally gets sued by the US government, & YouTube takes aim at the Trolls. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For th...

2020: Week 50 | Kustomer is right for Facebook

December 08, 2020 16:25 - 9 minutes - 8.71 MB

This week Mark and Gisela discuss: why Facebook bought Kustomer, why Spotify is testing - who could have guessed it? - a Story-like feature, and where the cool kids are hanging these days. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (...

2020: Week 49 | Sherwin-Williams gives TikTok star a pink slip

December 02, 2020 14:57 - 11 minutes - 10.4 MB

This week Mark and Gisela discuss: Pinterest getting into online events, Instagram expanding ‘Guides’ and branded content capabilities, Snapchat launching a feature called Spotlight and finally we’ll talk about the epic failure by the people running Sherwin-Williams paint. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podc...

2020: Week 48 | Shopify Goes Green for Black Friday

November 26, 2020 14:39 - 11 minutes - 10.3 MB

This week Mark and Gisela discuss: which companies are going green for Black Friday, Netflix is testing linear TV, and many platforms are making changes that are testing their users’ patience.  This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our ...

2020: Week 47 | NBC Wants To Be The Shipping Channel

November 17, 2020 19:23 - 12 minutes - 11.5 MB

This week Mark and Gisela discuss: YouTube wants to be Spotify territory, TikTok wants to be YouTube, Instagram wants to be TikTok, and NBC wants to be The Shopping Channel. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisel...

2020: Week 47 | NBC wants to be The Shipping Channel

November 17, 2020 19:23 - 12 minutes - 11.5 MB

This week Mark and Gisela discuss: YouTube wants to be Spotify territory, TikTok wants to be YouTube, Instagram wants to be TikTok, and NBC wants to be The Shopping Channel. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisel...

2020: Week 46 | Can Con Goes Digital

November 13, 2020 21:45 - 12 minutes - 11.6 MB

This week Mark and Gisela discuss: WhatsApp Payments, Snapchat changes, more challenges to Apples App store policies, and Canadian Content Politics while almost completely avoiding the US election … almost. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes ...

2020: Week 45 | Shop Tok

November 13, 2020 21:30 - 8 minutes - 7.66 MB

This week Mark and Gisela discuss: the newest of Snapchat’s filters and their possible implications, a paradigm shift in translation AI thanks to Facebook, a new Google blunder, and how Shopify and TikTok are combining to rule the world. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinion...

2020: Week 44 | The People vs. Google

November 13, 2020 18:57 - 9 minutes - 9 MB

This week Mark and Gisela discuss: Nike dips its toe into politics, WhatsApp catches up with its users, and the US Government is suing Google. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read ar...

2020: Week 44 | The People Vs Google

November 13, 2020 18:57 - 9 minutes - 9 MB

This week Mark and Gisela discuss: Nike dips its toe into politics, WhatsApp catches up with its users, and the US Government is suing Google. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read ar...

2020: Week 43 | WTF Nasa?

November 13, 2020 18:19 - 9 minutes - 9.14 MB

This week Mark and Gisela discuss: Spotify is getting better for creators, Zoom now allows you to monetize …  and your next content shoot could be… in space? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp  Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this ep...

The Trailer | Here’s what to expect from us

November 05, 2020 20:01 - 1 minute - 1.07 MB

CloudRaker’s Associate Creative Director Mark Dolynskyj & Digital Strategist Gisela Sleizer breakdown the biggest news of the week and their implications for digital marketers around the world.