#128 Unraveling the Power of Branding in Climate Tech & Its Transformative Role in Startups w/ Anna Konstantinova
CleanTechies Podcast
English - October 09, 2023 02:00 - 1 hour - 41.5 MB - ★★★★★ - 4 ratingsTechnology Business Investing venture capital climatevc ctvc esg cleanag climatetech upcycling decarbonization climate change social impact Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Silas Mahner (@silasmahner) & Somil Aggarwal (@somil_agg) speak with Anna Konstantinova about her advice to climate tech companies in relation to marketing and branding. Really helpful episode for our listeners from someone who has spent a lot of time helping founders and climate brands make their work digestible to the correct target audience.
Enjoy the Episode! 🌎
📺 👀 Prefer to watch: subscribe on YouTube.
📫 Interested in written summaries and takeaways from the episode? Subscribe to the newsletter.
Want to be part of the community and engage further? Check out the Slack Channel. https://tinyurl.com/mwkn8zk5
Topics:
**3:10 Intro & Career
**12:53 Why a Brand Matters
**17:54 How to Position Brand to People Uninterested in Climate Change
**26:36 Are There General Archetypes
**28:42 When to "Set" Brand
**31:32 Tips on Branding During Fundraise
**36:39 Personal Branding for Founder is Also Important
**43:03 When to Get Help to Pass the Plateau
**49:20 Hiring & Brand
Links:
**Connect with Anna: https://www.linkedin.com/in/annaknova/
**AnnaKo.co
**Check out our Sponsor, NextWave Partners: https://www.next-wavepartners.com/
**Follow CleanTechies on LinkedIn: https://www.linkedin.com/company/clean-techies/
**HMU on Twitter: @silasmahner
Other episodes you might enjoy:
**Most Recent Episode: #127 Scalable Carbon Capture, Building as a Non-Deeptech Founder, Creative Business Models, & Navigating Funding Challenges w/ Luke Shors (Capture6)
**Similar Topic: #76 Endings, Endineering, Circular Economy, & the Customer Experience w/ Joe Macleod
**Something Totally #65 Different: Decentralizing Agriculture & Societal Resilience with Eddy from Eden Green Technologies