Episode 7 features our good friend John Mulligan. John is an Under Armor Outdoors Athlete. John also is the creator of a successful outdoors show called Primal Divide. In this episode John tells his story of how he ended up with $6 to his name and in 5 years grew a successful brand and multiple companies. There is a lot of politics in the outdoor industry. If everyone were judged on their journey and their character the way it should be, instead of "who you know", that industry would look a lot different. John has one hell of a story and I am grateful he took the time to share with us.