Levis Launderette - Nick Kamen tribute

I’m afraid you’re going to have to indulge us in another BBH-John Hegarty fan club swoon type of thing this week. We’d had decided to give BBH a bit of a swerve for a while but recent events made a review of this ad pertinent so let's put away the wobbly lips and jog on shall we?

Buy a ticket on this week’s fun bus and you’ll be part of the discussion about what Levis want in their ads where we discover that unsurprisingly its America and arse shots in that order.

Tones mines a rich vein of personal experience to talk about casting bum doubles before revealing a hitherto undiscovered ability to be discreet and there’s a bit of chit-chat about rodent eating as a PR strategy.

It's 1985 and Tony’s watching Grange Hill, desperately trying to make sure he doesn’t catch girl germs and BMXing with his mates… whilst I’m discovering fashion and loose underwear in-between hangovers.

More importantly Ronald Reagan and Margaret Thatcher are installing nuclear weapons in Berkshire and this forces the agency of the decade to hire a pretty boy, take him back to the 1960s and then force him to act in a 60 second soft core porn movie for teenage girls…in the process creating an ad so successful that the client demanded that it was taken off air. 

Have a listen as we review the only ad ever to feature as talent a man who turned down Kate Moss for that bird that worked with Terry Christian on The Word and have a loo at the ad here https://youtu.be/G1c-bfv2sds.

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