Honda - Cog (Feat. Garrison Keillor)

In this episode we will deliver a piece of trivia about how a well-known Japanese car brand sources the leather for its car seats that will literally. Blow. Your. Mind. Your mind. Will. Be. Blown.*

This week the Pound shop time machine that is our podcast about old ads makes a crash landing in 2003… where I haven’t slept for two years, Tones is probably still out and about with Jennifer Love-Hewitt hanging off his every word and everyone’s worked out that if you’re doing an impersonation of Morgan Freeman and you say the words “Titty sprinkles” you’re pretty much a shoe-in for a job as his double.

In this episode Tony decides he’s taking over researching the year’s event during the actual recording and whilst it's not actually a car crash there is a total absence of any information about Ken Barlow.

Have a listen as we look at an ad for the 7th generation Honda Accord, a car so boring that it’s quite possible to believe that a Klingon cloaking device came as standard on the base model.

And yet…the ad that launched it is a thing of balletic, kinetic beauty, that nearly 20 years later has yet to be matched for the complexity of its simplicity.

Find out how a commercial that would take £1m to make was pitched using the Mousetrap board game and a clip from a film that features the world’s worst Cockney accent, what Heath Robinson and Rube Ginsberg have in command have a listen to the 20 year old rap song Honda thought would help the brand get down with da yoof innit.

Have a look at the ad on our Youtube channel at https://youtu.be/_RzULJpl8Jw

*Terms and conditions apply. Some minds may not be blown.

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