Any time there’s a temptation to take this whole podcast lark a bit seriously we'll just play a loop of Jason Ayers saying “When you asked me to do this I didn’t put much thought into it.” That’ll give us a bit of perspective.

Jason's the founder and CEO of Sector 5, the Asia Pacific’s foremost Executive Search business for advertising agencies and their clients. The team at Classic Ads Towers were on a Zoom call with Jason (who lives in Tokyo) and thought it'd be great to get him to tell us about his favourite ad, because, you know, he's in the business and all that.

So this episode is a quick review of Jason’s favourite advert. It’s bound to be a work of creative genius right? A showcase of the best Japan’s advertising industry has to offer? Well you be the judge…

It's all in the sombrero apparently.

Have a look at the ad here...https://youtu.be/yLq0YyzLXcU




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